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BEGIN:VEVENT
DTEND;VALUE=DATE:20130215
DTSTART;VALUE=DATE:20130212
LOCATION:Los Angeles
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DESCRIPTION:<P>Burke Institute will hold a seminar focused on practical conjoint analysis and discrete choice modeling on February 12-14 in Los Angeles. For more information visit <A href="http://www.burkeinstitute.com/" target=_blank>www.burkeinstitute.com</A>.</P>
<P>According to Burke:</P>
<P>This three-day comprehensive seminar is designed to help marketing research practitioners obtain a complete understanding of conjoint analysis and discrete choice modeling, starting with the design process through utility estimation to translating results into actionable information. You will learn:</P>
<P></P>
<UL>
<LI>What conjoint analysis and discrete choice modeling do, how to use them, when to use them and what are their marketing applications. 
<P></P></LI>
<LI>How to select attributes and levels; how to determine the most appropriate type of analysis: adaptive, full profile, or choice based conjoint; how to collect data; and the number of profiles each respondent should evaluate. 
<P></P></LI>
<LI>What are utilities, how they are estimated, and how to use them in further analysis. 
<P></P></LI>
<LI>How to design an effective conjoint analysis study using ACA and CBC from Sawtooth Software. 
<P></P></LI>
<LI>How to interpret simulation results and translate them into actionable information. 
<P></P></LI>
<LI>Latest developments in individual level discrete choice analysis techniques such as Hierarchical Bayes, Latent Class or Mixture Modeling. 
<P></P></LI>
<LI>Alternate techniques for pricing research.</LI></UL>
SUMMARY:BURKE PRACTICAL CONJOINT ANALYSIS AND DISCRETE CHOICE MODELING SEMINAR
PRIORITY:3
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