BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 14.0 MIMEDIR//EN
VERSION:2.0
BEGIN:VEVENT
DTEND;VALUE=DATE:20130420
DTSTART;VALUE=DATE:20130418
LOCATION:San Francisco
UID:040000008200E00074C5B7101A82E00800000000E09778CC8A2FCD01000000000000000
	010000000A616AC829938554DA102762D344287C7
DESCRIPTION:<P>Burke Institute will hold a seminar focused on applications of marketing research on April 18-19 in San Francisco. For more information visit <A href="http://www.burkeinstitute.com/" target=_blank>www.burkeinstitute.com</A>.</P>
<P>According to Burke:</P>
<P>The focus of this two-day seminar is on the application of various marketing research methods to specific decision areas. You will learn how to design marketing research studies to:</P>
<P></P>
<UL>
<LI>Understand your customers, your products/services and your competitive environment. 
<P></P></LI>
<LI>Segment your markets and position your products/services in the target markets. 
<P></P></LI>
<LI>Generate new product ideas, test concepts and products, measure market performance and track changes. 
<P></P></LI>
<LI>Decide what to advertise, where to advertise and how to evaluate your message. 
<P></P></LI>
<LI>Evaluate alternative pricing strategies and assess demand for current and new products.</LI></UL>
SUMMARY:BURKE APPLICATIONS OF MARKETING RESEARCH SEMINAR
PRIORITY:3
X-MICROSOFT-CDO-ALLDAYEVENT:TRUE
END:VEVENT
END:VCALENDAR