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BEGIN:VEVENT
DTEND;VALUE=DATE:20130206
DTSTART;VALUE=DATE:20130204
LOCATION:New York
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DESCRIPTION:<P>Burke Institute will hold a seminar focused on data analysis for marketing research on February 4-5 in New York. For more information visit <A href="http://www.burkeinstitute.com/" target=_blank>www.burkeinstitute.com</A>. &nbsp;</P>
<P>According to Burke:</P>
<P>In this two-day introductory data analysis seminar, designed to help you translate marketing research data into decision making information, you will learn:</P>
<P></P>
<UL>
<LI>How to prepare, tabulate and summarize marketing research data. 
<P></P></LI>
<LI>How to read tables, decide on the direction of percentaging, apply proper weighting procedures and avoid the common pitfalls in interpreting tables. 
<P></P></LI>
<LI>What various summary statistics such as median, standard deviation, and standard error mean and how to use them. 
<P></P></LI>
<LI>What other analytical procedures are available to the researcher to translate data into actionable information. 
<P></P></LI>
<LI>How to develop an analysis plan to link research data to specific marketing questions. 
<P></P></LI>
<LI>How to explain results from marketing research studies to decision makers.</LI></UL>
SUMMARY:BURKE DATA ANALYSIS FOR MARKETING RESEARCH SEMINAR
PRIORITY:3
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