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DTEND;VALUE=DATE:20130223
DTSTART;VALUE=DATE:20130220
LOCATION:New York
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DESCRIPTION:<P>Burke Institute will hold a seminar focused on market segmentation and positioning research on February 20-22 in New York. For more information visit <A href="http://www.burkeinstitute.com/" target=_blank>www.burkeinstitute.com</A>.</P>
<P>According to Burke:</P>
<P>In this three-day seminar, you will learn how to segment your markets and select the best target markets for your products and services. Specifically, you will learn:</P>
<P></P>
<UL>
<LI>Why it is critically important to segment your markets, select the most profitable targets and position your product/service appropriately in the chosen markets. 
<P></P></LI>
<LI>How to design marketing research studies from start to finish to segment markets and which commercial data sources are available to help you segment your markets. 
<P></P></LI>
<LI>How to select the best analytical tools for segmenting markets. 
<P></P></LI>
<LI>How to implement results from segmentation studies. 
<P></P></LI>
<LI>How to develop a successful step by step approach to positioning research in your organization. 
<P></P></LI>
<LI>How to analyze and interpret positioning data in a competitive setting and how to create and analyze perceptual maps using multivariate analysis techniques. 
<P></P></LI>
<LI>How to effectively communicate results from positioning research to decision makers.</LI></UL>
SUMMARY:BURKE MARKET SEGMENTATION AND POSITIONING RESEARCH SEMINAR
PRIORITY:3
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