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DTEND;VALUE=DATE:20130314
DTSTART;VALUE=DATE:20130312
LOCATION:San Francisco
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DESCRIPTION:Burke Institute will hold a seminar focused on online research best practices and innovations on March 12-13 in San Francisco. For more information visit www.burkeinstitute.com.
According to Burke:
The rules and guidelines for conducting research via the Internet continue to evolve. During this two-day seminar, get up to date with the most recent developments relating to Web surveys and other online marketing research. You will learn:
- How to obtain and develop samples for Web surveys – and ways to reduce concerns that the people responding are not representative of the target population.
- Ways to boost survey response and completion rates, including guidelines on e-mail invitations and use of incentives.
- The different approaches your company can take with respect to survey design, programming and hosting – from doing it all in-house to working with full-service providers.
- The nuts-and-bolts of writing effective online questionnaires, as well as new types of research that the Internet is making possible.
- Implications of recent research on online research – including effects associated with survey length, questionnaire layout, and using different data collection methodologies.
- How to decide when it is appropriate to migrate traditional research studies to the online environment and what to think about if you are considering “multi-mode” research.
- How online reporting and analysis tools are changing the nature of data delivery.
- When to consider online qualitative research, including in-depth interviews, bulletin board sessions and online focus groups.
SUMMARY:BURKE ONLINE RESEARCH BEST PRACTICES AND INNOVATIONS SEMINAR
PRIORITY:3
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