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DTEND;VALUE=DATE:20130308
DTSTART;VALUE=DATE:20130306
LOCATION:Cincinnati
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DESCRIPTION:<P>Burke Institute will hold a seminar focused on shopper insights on&nbsp;March&nbsp;6-7&nbsp;in Cincinnati. For more information visit <A href="http://www.burkeinstitute.com/" target=_blank>www.burkeinstitute.com</A>.</P>
<P>The focus of this two-day seminar is to provide a foundation and framework for developing a strong shopper marketing discipline and shopper insights program to support it.&nbsp;You will learn: </P>
<UL>
<LI>Best practices for the development of a shopper marketing framework</LI>
<LI>How alternate perspectives (manufacturer vs. retailer, brand vs. sales) can impact shopper marketing language, needs, interests and program acceptance among key stakeholders </LI>
<LI>The best research tools to use and the questions to ask in order to build a strong foundation of key shopper insights such as shopper habits and practices, path to purchase and decision drivers </LI>
<LI>The strategy and tactics behind building an effective retailer/manufacturer partnership that can help ensure successful program execution </LI>
<LI>Practical implementation guidelines for retailers and manufacturers</LI></UL>
SUMMARY:BURKE SHOPPER MARKETING: INSIGHTS, INNOVATION AND IMPLEMENTATION
PRIORITY:3
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