BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 14.0 MIMEDIR//EN
VERSION:2.0
BEGIN:VEVENT
DTEND;VALUE=DATE:20130418
DTSTART;VALUE=DATE:20130415
LOCATION:San Francisco
UID:040000008200E00074C5B7101A82E00800000000E09778CC8A2FCD01000000000000000
	010000000A616AC829938554DA102762D344287C7
DESCRIPTION:<P>Burke Institute will hold a seminar focused on practical marketing research on April 15-17 in San Francisco. For more information visit <A href="http://www.burkeinstitute.com/" target=_blank>www.burkeinstitute.com</A>.</P>
<P>According to Burke:</P>
<P>This comprehensive three-day seminar is designed for people who want to learn how to plan and implement marketing research studies from start to finish. Specifically, you will learn:</P>
<UL>
<LI>How to translate management decisions and information needs into researchable issues. </LI>
<LI>How to select from a myriad of research design alternatives such as focus groups, depth interviews, mail, telephone and in-person surveys, computerized techniques, conjoint analysis and many more. </LI>
<LI>Which approach is best for a wide range of specific applications such as concept tests, customer satisfaction and other tracking studies, segmentation research and the like. </LI>
<LI>How to phrase the right questions, implement the best study design, select the most appropriate sample, control the quality of data and interpret the results to provide the information your management needs. </LI>
<LI>How to communicate the research findings to the decision makers so they will listen and take action</LI></UL>
SUMMARY:BURKE PRACTICAL MARKETING RESEARCH SEMINAR
PRIORITY:3
X-MICROSOFT-CDO-ALLDAYEVENT:TRUE
END:VEVENT
END:VCALENDAR