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DTEND;VALUE=DATE:20130413
DTSTART;VALUE=DATE:20130409
LOCATION:Chicago
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DESCRIPTION:<P>Burke Institute will hold a seminar focused on tools and techniques of data analysis on April 9-12 in Chicago. For more information visit <A href="http://www.burkeinstitute.com/" target=_blank>www.burkeinstitute.com</A>.</P>
<P>According to Burke:</P>
<P>This intensive four-day seminar uses a step by step procedure composed of several decision flow charts to help you select and implement the correct statistical techniques for your problems. Specifically, you will learn:</P>
<P></P>
<UL>
<LI>How to develop an analysis plan for a study by linking management decisions and information needs to the available data. 
<P></P></LI>
<LI>How to choose the best univariate, bivariate or multivariate statistical techniques to analyze data from virtually any marketing research study. 
<P></P></LI>
<LI>How to summarize marketing research data and translate it into decision making information. 
<P></P></LI>
<LI>What statistical significance tests do, how to choose the right one, how to interpret typical computer output and how to relate the results to the marketing questions. 
<P></P></LI>
<LI>How to compute sample size. 
<P></P></LI>
<LI>How to select the best procedure for determining associations among marketing variables and how to interpret and use correlation coefficients. 
<P></P></LI>
<LI>What multivariate techniques do and when to use such techniques as Regression, Discriminant, Factor &amp; Cluster analysis, M.D.S. and Conjoint analysis.</LI></UL>
SUMMARY:BURKE TOOLS AND TECHNIQUES OF DATA ANALYSIS SEMINAR
PRIORITY:3
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