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DTEND;VALUE=DATE:20130427
DTSTART;VALUE=DATE:20130424
LOCATION:San Francisco
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DESCRIPTION:<P>Burke Institute will hold a seminar focused on writing and presenting actionable market research presentations on April 24-26 in San Francisco. For more information visit <A href="http://www.burkeinstitute.com/">www.burkeinstitute.com</A>.</P>
<P>According to Burke:</P>
<P>In this three-day seminar, you will learn how to write and present marketing research reports that are responsive to management needs. Specifically, you will learn:</P>
<UL>
<LI>What decision makers want from a marketing research study and how to bridge the communication gap between researchers and decision makers. 
<P></P></LI>
<LI>How to analyze your audience and to organize your report to meet the varying needs of senior management, middle management and the technical staff. 
<P></P></LI>
<LI>How to link research data to management decisions and information needs, and how to write an interpretive rather than a descriptive report. 
<P></P></LI>
<LI>How to select words, sentences, paragraphs, language, format and graphics to convey the message quickly to decision makers. 
<P></P></LI>
<LI>How to avoid/correct numerous specific flaws commonly found in marketing research reports. 
<P></P></LI>
<LI>How to present your research findings succinctly to decision makers so they will listen and act upon your recommendations.</LI></UL>
SUMMARY:BURKE WRITING AND PRESENTING ACTIONABLE MARKET RESEARCH REPORTS SEMINAR
PRIORITY:3
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