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BEGIN:VEVENT
DTEND;VALUE=DATE:20130131
DTSTART;VALUE=DATE:20130129
LOCATION:The Westin Colonnade in Coral Gables, Fla.
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DESCRIPTION:<P>Marcus Evans will host a conference, themed "Consumer Insights in New Product Design and Delivery: Translating Deep Insights and Cultural Shifts into Bottom-Line Results," on January 29-30 at the Westin Colonnade in Coral Gables, Fla. For more information visit <A href="http://www.marcusevans-conferences-northamerican.com/COIN_quirksev" target=_blank>www.marcusevans-conferences-northamerican.com/COIN_quirksev</A>.</P>
<P>According to Marcus Evans:</P>
<P>Attending this premier <SPAN class=SpellE><SPAN class=GramE>marcus</SPAN></SPAN> <SPAN class=SpellE>evans</SPAN> conference will enable you to: 
<UL>
<LI>Realize the necessity of a structured insights/market research process that efficiently communicates meaningful recommendations across the enterprise.</LI>
<LI>Develop a skill set for identifying trends that will grow opinion and intuition into a testable methodology and thought leadership.</LI>
<LI>Analyze groundbreaking methods of consumer understanding research to uncover the unarticulated drivers of evolving market segments.</LI>
<LI>Cultivate a consumer-centric organizational culture that incorporates the voice of the customer across the product development pipeline.</LI>
<LI>Exploit the deployment of cutting-edge ethnographic and design thinking initiatives to stimulate the innovation pipeline.</LI>
<LI>Formulate strategies to anticipate the needs of evolving customer segments.</LI>
<LI>Structure a method for discerning meaningful takeaways from a growing pool of available trend data.</LI>
<LI>Recognize the importance of defining organizational needs that enable the enterprise to determine appropriate vendors and partners that will provide key insights.&nbsp;</LI>
<LI>Engage new customer groups at the front end of design and delivery processes.</LI></UL>
SUMMARY:CONSUMER INSIGHTS IN NEW PRODUCT DESIGN AND DELIVERY
PRIORITY:3
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