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DTEND;VALUE=DATE:20130315
DTSTART;VALUE=DATE:20130313
LOCATION:Chicago
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DESCRIPTION:<P>Burke Institute will hold a seminar focused on next generation qualitative tools, including social media, online communities and virtual research platforms, on March 13-14 in Chicago. For more information visit <A href="http://www.burkeinstitute.com/" target=_blank>www.burkeinstitute.com</A>. </P>
<P>According to Burke:</P>
<P>In this two-day interactive program designed for marketing research practitioners, qualitative research consultants and end users, you will learn:</P>
<UL>
<LI>How social media is being used by qualitative research professionals to support data collection and enhance the ability to reach their target audience to support better decision making.</LI>
<LI>How to discern and apply the various virtual research platforms such as 20/20, Revelation, Itracks, QualVu and others that form the backbone of next generation tools.</LI>
<LI>What fundamental skills and knowledge are required to use social media, online communities and virtual research platforms to support your ongoing research efforts.</LI>
<LI>What role you can or should play in each phase of the research process using next generation tools.</LI>
<LI>How to analyze and report results when using next generation tools.</LI></UL>
SUMMARY:BURKE NEXT GENERATION QUALITATIVE TOOLS SEMINAR
PRIORITY:3
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