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BEGIN:VEVENT
DTEND;VALUE=DATE:20130201
DTSTART;VALUE=DATE:20130129
LOCATION:New York
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DESCRIPTION:<P>Burke Institute will hold a workshop focused on designing effective questionnaires on January 29-31 in New York. For more information visit <A href="http://www.burkeinstitute.com/" target=_blank>www.burkeinstitute.com</A>.</P>
<P>According to Burke:</P>
<P>In this three-day hands-on workshop designed for individuals who must write or evaluate questionnaires, you will learn:</P>
<P></P>
<UL>
<LI>How to avoid the common pitfalls in writing questionnaires. 
<P></P></LI>
<LI>How to plan and flowchart a questionnaire to guide the overall logic. 
<P></P></LI>
<LI>How to phrase questions; when to use open-ended and closed-ended questions and how to choose the most appropriate rating, ranking, multiple choice, check-list or other approaches. 
<P></P></LI>
<LI>How to design questionnaires for specialized studies dealing with concept tests, segmentation, positioning and image assessment, tracking research, customer satisfaction studies, conjoint analysis, perceptual mapping and other applications. 
<P></P></LI>
<LI>How to phrase difficult questions dealing with memory, knowledge and sensitive subjects and how to measure the importance of product attributes. 
<P></P></LI>
<LI>How to administer questionnaires to substantially improve response rates - what works and what doesn't.</LI></UL>
SUMMARY:BURKE DESIGNING EFFECTIVE QUESTIONNAIRES WORKSHOP
PRIORITY:3
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