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DTEND;VALUE=DATE:20130426
DTSTART;VALUE=DATE:20130425
LOCATION:The Doubletree Hotel Cleveland South
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DESCRIPTION:<P>The American Marketing Association's Cleveland chapter will hold its annual market research conference on April 25 at the Doubletree Hotel Cleveland South. To register visit <A href="http://cleveamamarketresearch.eventbrite.com" target=_blank>http://cleveamamarketresearch.eventbrite.com</A>.</P>
<P>Schedule of events:</P>
<UL>
<LI>Registration/Continental Breakfast:&nbsp;8:00-8:45 a.m.</LI>
<LI>Conference: 8:45 a.m.-4:30 p.m.</LI>
<LI>Lunch:&nbsp;noon to&nbsp;1:15 p.m.</LI>
<LI>Networking happy hour: 4:30-5:30 p.m.</LI></UL>
<P class=MsoNormal>Cost:</P>
<P class=MsoNormal>&nbsp;</P>
<P>
<TABLE class=MsoNormalTable cellSpacing=0 cellPadding=0>
<TBODY>
<TR>
<TD vAlign=top width=197>
<P class=MsoNormal>&nbsp;</P></TD>
<TD vAlign=top width=197>
<P class=MsoNormal>AMA Members</P></TD>
<TD vAlign=top width=197>
<P class=MsoNormal>Non-Members</P>
<P class=MsoNormal>&nbsp;</P></TD></TR>
<TR>
<TD vAlign=top width=197>
<P class=MsoNormal>Regular Registration</P></TD>
<TD vAlign=top width=197>
<P class=MsoNormal>$295</P></TD>
<TD vAlign=top width=197>
<P class=MsoNormal>$345</P></TD></TR>
<TR>
<TD vAlign=top width=197>
<P class=MsoNormal>Early Bird (Ends 4/12/13)</P></TD>
<TD vAlign=top width=197>
<P class=MsoNormal>$225</P></TD>
<TD vAlign=top width=197>
<P class=MsoNormal>$275</P></TD></TR>
<TR>
<TD vAlign=top width=197>
<P class=MsoNormal>Students</P></TD>
<TD vAlign=top width=197>
<P class=MsoNormal>$75</P></TD>
<TD vAlign=top width=197>
<P class=MsoNormal>$75</P></TD></TR></TBODY></TABLE></P>
<P class=MsoNormal>&nbsp;</P>
<P class=MsoNormal>Cancellation policy:&nbsp;100 percent&nbsp;of fee less $50 until Friday, April 19, 2013, at 5:00 p.m.&nbsp; No refunds after that date.</P>
<P class=MsoNormal>Registration is open until April 24, 2013, at 5:00 p.m.</P>
<P class=MsoNormal>&nbsp;</P>
<P class=MsoNormal>Speakers will include: </P>
<UL>
<LI>
<DIV class=MsoNormal>Colleen Harris, Online Qualitative Lead, MarketVision, and Kim White, Director of Market Research, Sherwin Williams, &#8220;Socializing Insights Through Storytelling&#8221;</DIV></LI>
<LI>
<DIV class=MsoNormal>Paul Sackman, SVP, General Manager and Elena Morales, SVP, General Manager, LRW, &#8220;The Path to Change &#8230; Understanding How to Change Implicit vs. Explicit Brand Perceptions&#8221;</DIV></LI>
<LI>
<DIV class=MsoNormal>Imre Varga, Research Director, Schmidt Consulting, and Gala Amoroso, Senior Manager Customer Insights and Analytics, Giant Eagle, &#8220;Building and Managing a Customer Panel: The <I>My Giant Eagle Voice </I>Experience</DIV></LI>
<LI>
<DIV class=MsoNormal>Benjamin Smithee, CEO, Spych Market Analytics, &#8220;The Mobile World of Research&#8221;</DIV></LI>
<LI>
<DIV class=MsoNormal>Lori Schade, Manager, Consumer Insights, American Greetings, "Enhancing Card Development Through Consumer Feedback. What POS Can't Tell You"</DIV></LI>
<LI>
<DIV class=MsoNormal>Brian Reuter, Managing Director, ORC, &#8220;Growing Your Business Through Adjacencies &#8211; Lower Risk and Increase Success by Pursuing Adjacent Markets&#8221;</DIV></LI></UL>
<P class=MsoNormal>Attire: Business casual</P>
SUMMARY:CLEVELAND AMA MARKET RESEARCH CONFERENCE
PRIORITY:3
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