IIR will hold an event, themed "Total Customer Experience Leaders Summit," on April 8-10 at The Ritz-Carlton in Boston. For more information visit www.iirusa.com/totalcustomer/homepage.xml.
According to IIR:
A call to action for all leaders charged with and committed to strengthening and advancing an organization with a sound strategic customer plan. This high-engagement meeting spans cultures, departments and job titles. The result is an unparalleled facilitation of provocation, collaboration and communication of higher level thinking around the alignment of customer strategy with business relevant aspirations.
Capturing data across touchpoints, linking data driven behavior to business results, designing next generation customer experiences and measuring the impact of your customer programs is the difference between great and greater.