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Outside Manuscript Submissions

We welcome outside submissions from client-side researchers as well as research vendors for the editorial areas shown below.

  • Case Histories: These stories take an in-depth look at a successful research project from start to finish through interviews with marketing researchers and the research vendors they worked with on the project. The project participants explain why they chose certain methodologies, what information they wanted to obtain, and how the research results were used.
  • Research Techniques and Trends: Research techniques and trends - In these articles, research industry practitioners offer advice/insight on a wide range of research-related topics. Past topics include: guidelines for conducting business-to-business focus groups, how to choose a data collection service, and tips for conducting online research.
  • Qualitatively Speaking: This column is a forum for focus group moderators and other qualitative researchers to sound off on issues related to qualitative research, in 1,000 words or less. Strong opinions are welcome!
  • By The Numbers: A companion to Qualitatively Speaking, By The Numbers is a place for researchers to explore issues related to quantitative research, in 1,000 words or less. Strong opinions are welcome here too!
  • Data Use: This regular feature focuses on the statistical side of marketing research. Researchers with a background in statistics explain a specific technique or discuss ways to tackle data analysis tasks. Past installments include: a primer on conjoint analysis, how to weight survey data, and how to use paired preference testing.

To see Examples of any of these article types please review our articles on this site .

Manuscript review process
We have no formal review process, as such. We consider each manuscript on a case-by-case basis, seeking only to ensure that the article conforms to the editorial goal stated above. We reserve the right to edit any manuscript.

Please note: Articles submitted by/for vendors of research products and services must avoid being self-serving. An objectively written article on a successful application of marketing research carries much more credibility than a blatantly promotional piece focused on a research company's expertise. The more the article talks about research (and not the virtues of a research company or its products) the better.

Submitting a manuscript
Manuscripts should run between 1,500-2,500 words (though we can accommodate longer pieces). Please include contact information for the author(s) such as job title, address, phone and fax numbers and e-mail address.

We prefer to receive articles via e-mail as an attached file in MS-Word (for Macintosh, if possible) or plain text format. We also accept articles on disk.

In addition to e-mailing the story to editorial@quirks.com, for verification purposes, please fax a copy to Joe Rydholm at 651-379-6205.

Manuscript formatting
VERY IMPORTANT: Please keep the article layout as basic as possible. For production purposes, all stories are converted to 10-point Courier type, so drop-caps, multiple fonts and other appearance-enhancing touches in your manuscript end up being removed.

Photos/illustrations
We use Macintosh computers and work in Microsoft Word, Quark, PageMaker, Illustrator, PhotoShop, PowerPoint, and Excel.

  • Charts, graphs, tables: Electronic versions are preferred. RESOLUTION SHOULD BE 300 DPI or greater. EPS is the preferred format (JPEG and TIF are also acceptable). If your charts/graphs/tables were constructed using PowerPoint, please save them as PowerPoint for Macintosh files, if possible.

    Our preferred font choice for text in charts, etc., is Bell Gothic Light, but if you don't have that font, we can still work with your files.

VERY IMPORTANT : If you are unable to send high-resolution (300 DPI) versions, the original images must be created roughly 10-12 inches wide (we can then compensate for the low resolution and gain some image clarity by shrinking them down to a width of roughly 3-4 inches for publication).

VERY IMPORTANT : Please send charts/graphs/photos as separate files rather than embedding them in the text file. And indicate in the text file where each graphic should appear in relation to the text (e.g., “Place Figure 1 here”).

  • Photographs: Electronic versions are preferred, though transparencies and/or prints are acceptable. RESOLUTION SHOULD BE 300 DPI or greater. EPS is the preferred format (JPEG and TIF are also acceptable).

Send Manuscripts to:
Joe Rydholm, Editor
PO Box 22268
St. Paul, MN 55122
Phone 651-379-6200
Fax 651-379-6205

Joe@quirks.com

Our shipping address for overnight deliveries is:
4662 Slater Road
Eagan, MN 55122
USA