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Publication Profile

Quirk's Marketing Research Review is the leading magazine in the marketing research industry - and it has been for nearly 25 years. Everything we do is designed to promote the use and understanding of marketing research.

Research professionals in all industries appreciate our practical, hands-on case history approach to research and our easy-to-read technique articles. And, they have grown to rely on our complete, accurate and timely directories of research providers.

Likewise, research professionals have grown to rely on our Web site, which takes the best of the print magazine and combines it with Web interactivity - including online-only content and e-newsletter articles. The goal is to create a place where marketing and marketing research professionals can find the tools, information and solutions to the research questions they face.

Sometimes the solutions might come from the articles and information we provide. Sometimes they might come directly from another user who has faced the same situation. The key is that marketing and marketing research professionals get the most from their research projects.

To that end, our editorial is designed to:

  • give practical examples of research in action;
  • provide expert advice on research techniques; and
  • introduce the latest in trends, news and new products and services in the research industry.

The following is a listing of our features and departments. To see actual examples, check out our Article Archive.


Case Histories
These stories take an in-depth look at a successful research project from start to finish through interviews with marketing researchers and the vendors they worked with on the project. Past issues have included case histories on research done by firms such as Subaru, the Cartoon Network, 3M, La Quinta Inns, Chevron, Federal Express, CIGNA, General Motors, Mirro, Fidelity Investments, IBM, Boston Edison and New Star Foods.

Research Techniques and Trends
In these articles, research industry practitioners offer advice/insight on a wide range of research-related topics. Past topics include: guidelines for conducting business-to-business focus groups; how to choose a data collection service; and an introduction to the Kano method.

Data Use
Researchers with a statistical background explain a specific technique or discuss ways to tackle data processing tasks.

Qualitatively Speaking
A forum for exploring issues and topics pertaining to qualitative research.

Software Reviews
Research software expert Tim Macer gives readers the lowdown on the latest software, from tab packages to CATI programs.

By the Numbers
A forum for exploring issues and topics pertaining to quantitative research.


In Case You Missed It
News and notes on marketing and marketing research from a variety of media sources.

Names of Note
News on hirings and promotions at research and client companies.

Research Industry News
This section includes general news, mergers and acquisitions, strategic alliances, company earnings, association news and information on start-ups.

Product and Service Update
The latest on new products and services of interest to researchers.

Survey Monitor
Findings of consumer and business surveys from a variety of sources. 

• Before You Go...
Opposite the inside back cover of every issue is a page dedicated to what's going on with Quirk's, what you'll find in the issue and our monthly contest section.

A word about our directories

Directories are only useful if they are comprehensive, accurate and timely. Every listing is verified at least once a year to ensure that it is up to date, although updates to the online versions of Quirk's directories can be made throughout the year without having to wait for a renewal reminder. And, all information comes directly from the research company itself - not from a list broker - so you know the information is accurate.

To be as complete as possible, we offer every marketing research firm and branch location a FREE basic listing in our Researcher SourceBook™ and, where appropriate, in our specialty directories.