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Magazine Reader Profile

Quirk's Marketing Research Review has a tightly controlled circulation targeted to buyers of marketing research services. The magazine is produced in a print version (mailed to 17,000+) and an electronic version (mailed to another 13,032+).

Our subscriber list includes 15,300+ qualified buyers of marketing research products and services at thousands of U.S. and international companies and organizations.

An additional 14,500+ copies are mailed to providers of commercial research services, all of whom use field services.

The majority of readers hold research and/or marketing titles, but we also reach corporate development, advertising and executive personnel with research purchasing responsibility.

Reader Profile for 2012

As of August 1, 2011

Business/Occupation Breakdown
Qualified Market Research Buyers 15,330
Commercial Research Providers   14,544
Other      170
Total Magazine Distribution 30,044
Geographic breakdown
USA 79.0%
International (115 Countries) 21.0%
Mailing Address Breakdown
Individual by Name 99.9%
Individual by Name and Title 87.8%
Job Title
Research Titles 37.8%
Executive Titles 27.8%
Marketing Titles 18.2%
Account Managers   5.6%
Development   3.3%
Managers/Other   7.3%

Client Side (Corporate Research): 15,330

The following tables are based on responses from 4,919 subscription forms (multiple answers accepted).

Areas of Research involvement
Consumer, Non-Durable 41.3%
Consumer, Durable 27.9%
Services (banks, insurance, etc.) 42.8%
Business-to-Business 48.9%
Health Care 27.5%
Types of Products/Services Purchased
Full Service 55.5%
Desktop (Secondary) 38.5%
Syndicated Studies 42.2%
Multiclient Studies 22.7%
Omnibus Studies 25.2%
Panels 38.1%
Focus Group Moderating 53.6%
Field Services Used
Personal Interviewing 41.2%
Telephone Interviewing 53.8%
Mail Surveys/Lists 42.2%
Mall Intercepts 17.0%
Focus Group Recruiting/Facilities 59.2%
Data Processing & Software Used
Data Processing Services 30.6%
Statistical Analysis 49.4%
Software Packages 30.9%
Online Interviewing 62.6%

Provider Side (Research Companies): 14,544

The following tables are based on responses from 6,468 subscription forms (multiple answers accepted).

Types of Products/Services Purchased
Desktop (Secondary) 16.9%
Panels 40.5%
Focus Group Moderating 40.7%
Field Services Used
Personal Interviewing 41.8%
Telephone Interviewing 54.3%
Mail Surveys/Lists 35.2%
Mall Intercepts 24.5%
Focus Group Recruiting/Facilities 54.3%
Data Processing/Software Used
Data Processing Services 34.2%
Statistical Analysis 39.4%
Software Packages 25.8%
Online Interviewing 55.9%

What Our Readers Are Saying:


“Your articles are relevant and interesting without being self-serving. What I find in the blogs and communities are companies simply promoting themselves.”


"I like your site -- and your directory -- and also your magazine.
Thanks for doing what you do!


"We see your magazine as the bible of sorts for market researchers."


“Many thanks for an outstanding publication.  I recommend it to everyone on my staff as a great source of continuing education and staying connected in the field.”


“You have a highly informative magazine and wonderful Website.”


"I enjoy your articles, laugh at the War stories and pass along items of interest for other parts of our organization. I have learned a lot from reading Quirk's from cover to cover."


“I enjoy getting Quirks both via e-mail and snail mail.”


“I like the electronic issue.  I actually glance at a few things as soon as I receive it.  Then when I receive the paper copy, I read it cover to cover.”


“Quirk’s Rocks! I use it to stay current on all research topics.”


"I subscribe to many magazines, but there are few I read regularly and yours is one. I find the editorial content interesting, timely, useful and relevant. I find the advertisers to be relevant as well. I suppose that's what demographic profiling is all about!"


“Quirk’s is always a must read, thanks for keeping the industry fresh.”


“As a senior researcher I have really enjoyed Quirk’s for years. I’m looking forward to accessing it online.”


“Love getting the hard copy of your magazine still.”


“Thanks for what Quirk’s does for the market research industry. “


“Your publication is one of the best we have ever received.”


"Great E-newsletter; keep up the good work!"


"I love your magazine and e-newsletter"


"Quirk's is a must read."


"I love how lively your Communications and content are."


"We absolutely love your publication and the insights it provides us."