Print Magazine Reader Profile
Quirk's Marketing Research Review has a tightly controlled circulation targeted to buyers of marketing research services.
Our subscriber list includes 11,840+ qualified buyers of marketing research products and services at thousands of U.S. companies and organizations.
An additional 4,650+ copies are mailed to providers of commercial research services, all of whom use field services.
The majority of readers hold research and/or marketing titles, but we also reach corporate development, advertising and executive personnel with research purchasing responsibility.
Reader Profile for 2008
As of November 1, 2007
| Qualified Market Research Buyers |
11,844 |
| Commercial Research Providers |
4,659 |
| Others (Libraries, etc.) |
136 |
| Total |
16,639 |
| Individual by Name |
99.9% |
| Individual by Name and Title |
80.9% |
| Executive Titles |
25.7% |
| Research Titles |
35.0% |
| Marketing Titles |
20.1% |
| Dev./Planning/Sales |
3.1% |
| Account/Product Titles |
5.6% |
| Managers/Other |
9.8% |
Client Side (Corporate): 11,844
The following tables are based on responses from 4,808 subscription forms (multiple answers accepted).
| Consumer, Non-Durable |
41.3% |
| Consumer, Durable |
26.3% |
| Services (banks, insurance, etc.) |
41.2% |
| Business-to-Business |
49.4% |
| Health Care |
24.9% |
| Full Service |
56.2% |
| Desktop (Secondary) |
33.9% |
| Syndicated Studies |
40.5% |
| Multi-client Studies |
26.3% |
| Omnibus Studies |
22.7% |
| Panels |
32.5% |
| Focus Group Moderating |
57.5% |
| Personal Interviewing |
43.8% |
| Telephone Interviewing |
61.0% |
| Mail Surveys/Lists |
56.0% |
| Mall Intercepts |
21.4% |
| Focus Group Recruiting/Facilities |
57.1% |
| Data Processing Services |
35.9% |
| Statistical Analysis |
53.0% |
| Software Packages |
39.0% |
| Online Interviewing |
45.9% |
Provider Side (Research Companies): 4,659
The following tables are based on responses from 2,569 subscription forms (multiple answers accepted).
| Desktop (Secondary) |
12.9% |
| Panels |
26.0% |
| Focus Group Moderating |
29.0% |
| Personal Interviewing |
34.2% |
| Telephone Interviewing |
52.1% |
| Mail Surveys/Lists |
35.0% |
| Mall Intercepts |
30.6% |
| Focus Group Recruiting/Facilities |
56.8% |
| Data Processing Services |
31.8% |
| Statistical Analysis |
31.5% |
| Software Packages |
24.3% |
| Online Interviewing |
41.6% |
Circulation by Region & State
| Connecticut |
398 |
Massachusetts |
538 |
| Maine |
50 |
Rhode Island |
59 |
| New Hampshire |
53 |
Vermont |
19 |
| New Jersey |
831 |
Pennsylvania |
795 |
| New York |
1,390 |
|
|
| Illinois |
1,316 |
Ohio |
952 |
| Indiana |
266 |
Wisconsin |
442 |
| Michigan |
515 |
|
|
| Iowa |
200 |
Nebraska |
138 |
| Kansas |
176 |
North Dakota |
12 |
| Minnesota |
648 |
South Dakota |
5 |
| Missouri |
344 |
|
|
| Delaware |
67 |
South Carolina |
95 |
| Florida |
624 |
Virginia |
467 |
| Georgia |
553 |
West Virginia |
12 |
| Maryland |
339 |
Washington,D.C. |
184 |
| North Carolina |
392 |
|
|
| Alabama |
63 |
Mississippi |
16 |
| Kentucky |
137 |
Tennessee |
240 |
| Arkansas |
64 |
Oklahoma |
87 |
| Louisiana |
40 |
Texas |
965 |
| Arizona |
218 |
New Mexico |
52 |
| Colorado |
280 |
Nevada |
103 |
| Idaho |
39 |
Utah |
80 |
| Montana |
8 |
Wyoming |
4 |
| Alaska |
28 |
Oregon |
248 |
| California |
1,657 |
Washington |
342 |
| Hawaii |
72 |
|
|
| Guam |
3 |
Puerto Rico |
10 |
