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Magazine Reader Profile

Quirk's Marketing Research Review has a tightly controlled circulation targeted to buyers of marketing research services. The magazine is produced in a print version (mailed to 17,028+) and an electronic version (mailed to another 26,202+).

Our subscriber list includes 21,600+ qualified buyers of marketing research products and services at thousands of U.S. and international companies and organizations.

An additional 19,900+ copies are sent to providers of commercial research services, all of whom use field services.

The majority of readers hold research and/or marketing titles, but we also reach corporate development, advertising and executive personnel with research purchasing responsibility.

Reader Profile for 2013

As of October 1, 2013

Geographic breakdown
USA 76.8%
International (115 Countries) 23.2%
Job Title
Research Titles 44.1%
Executive Titles 24.9%
Marketing Titles 13.9%
Account Managers   5.3%
Development   3.7%
Managers/Other   8.1%

Client Side (Corporate Research): 21,652

The following tables are based on responses from 4,796 subscription forms (multiple answers accepted).

Areas of Research involvement
Consumer, Non-Durable 42.8%
Consumer, Durable 29.7%
Services (banks, insurance, etc.) 42.9%
Business-to-Business 48.0%
Health Care 28.%
Types of Products/Services Purchased
Full Service 56.9%
Desktop (Secondary) 39.9%
Syndicated Studies 44.2%
Multiclient Studies 22.7%
Omnibus Studies 27.0%
Panels 41.2%
Focus Group Moderating 51.8%
Field Services Used
Personal Interviewing 39.8%
Telephone Interviewing 48.9%
Mail Surveys/Lists 37.5%
Mall Intercepts 15.8%
Focus Group Recruiting/Facilities 58.9%
Data Processing & Software Used
Data Processing Services 29.4%
Statistical Analysis 47.7%
Software Packages 28.8%
Online Interviewing 66.0%

Provider Side (Research Companies): 19,954

The following tables are based on responses from 4,228subscription forms (multiple answers accepted).

Types of Products/Services Purchased
Desktop (Secondary) 20.8%
Panels 43.2%
Focus Group Moderating 43.8%
Field Services Used
Personal Interviewing 44.3%
Telephone Interviewing 55.3%
Mail Surveys/Lists 33.3%
Mall Intercepts 24.1%
Focus Group Recruiting/Facilities 53.5%
Data Processing/Software Used
Data Processing Services 36.7%
Statistical Analysis 42.5%
Software Packages 26.6%
Online Interviewing 59.2%

What Our Readers Are Saying:


“Your articles are relevant and interesting without being self-serving. What I find in the blogs and communities are companies simply promoting themselves.”


"I like your site -- and your directory -- and also your magazine.
Thanks for doing what you do!


"We see your magazine as the bible of sorts for market researchers."


“Many thanks for an outstanding publication.  I recommend it to everyone on my staff as a great source of continuing education and staying connected in the field.”


“You have a highly informative magazine and wonderful Website.”


"I enjoy your articles, laugh at the War stories and pass along items of interest for other parts of our organization. I have learned a lot from reading Quirk's from cover to cover."


“I enjoy getting Quirks both via e-mail and snail mail.”


“I like the electronic issue.  I actually glance at a few things as soon as I receive it.  Then when I receive the paper copy, I read it cover to cover.”


“Quirk’s Rocks! I use it to stay current on all research topics.”


"I subscribe to many magazines, but there are few I read regularly and yours is one. I find the editorial content interesting, timely, useful and relevant. I find the advertisers to be relevant as well. I suppose that's what demographic profiling is all about!"


“Quirk’s is always a must read, thanks for keeping the industry fresh.”


“As a senior researcher I have really enjoyed Quirk’s for years. I’m looking forward to accessing it online.”


“Love getting the hard copy of your magazine still.”


“Thanks for what Quirk’s does for the market research industry. “


“Your publication is one of the best we have ever received.”


"Great E-newsletter; keep up the good work!"


"I love your magazine and e-newsletter"


"Quirk's is a must read."


"I love how lively your Communications and content are."


"We absolutely love your publication and the insights it provides us."