Magazine Reader Profile
Quirk's Marketing Research Review has a tightly controlled circulation targeted to buyers of marketing research services. The magazine is produced in a print version (mailed to 17,000+) and an electronic version (mailed to another 13,032+).
Our subscriber list includes 15,300+ qualified buyers of marketing research products and services at thousands of U.S. and international companies and organizations.
An additional 14,500+ copies are mailed to providers of commercial research services, all of whom use field services.
The majority of readers hold research and/or marketing titles, but we also reach corporate development, advertising and executive personnel with research purchasing responsibility.
Reader Profile for 2012
As of August 1, 2011
| Qualified Market Research Buyers |
15,330 |
| Commercial Research Providers |
14,544 |
| Other |
170 |
| Total Magazine Distribution |
30,044 |
| USA |
79.0% |
| International (115 Countries) |
21.0% |
| Individual by Name |
99.9% |
| Individual by Name and Title |
87.8% |
| Research Titles |
37.8% |
| Executive Titles |
27.8% |
| Marketing Titles |
18.2% |
| Account Managers |
5.6% |
| Development |
3.3% |
| Managers/Other |
7.3% |
Client Side (Corporate Research): 15,330
The following tables are based on responses from 4,919 subscription forms (multiple answers accepted).
| Consumer, Non-Durable |
41.3% |
| Consumer, Durable |
27.9% |
| Services (banks, insurance, etc.) |
42.8% |
| Business-to-Business |
48.9% |
| Health Care |
27.5% |
| Full Service |
55.5% |
| Desktop (Secondary) |
38.5% |
| Syndicated Studies |
42.2% |
| Multiclient Studies |
22.7% |
| Omnibus Studies |
25.2% |
| Panels |
38.1% |
| Focus Group Moderating |
53.6% |
| Personal Interviewing |
41.2% |
| Telephone Interviewing |
53.8% |
| Mail Surveys/Lists |
42.2% |
| Mall Intercepts |
17.0% |
| Focus Group Recruiting/Facilities |
59.2% |
| Data Processing Services |
30.6% |
| Statistical Analysis |
49.4% |
| Software Packages |
30.9% |
| Online Interviewing |
62.6% |
Provider Side (Research Companies): 14,544
The following tables are based on responses from 6,468 subscription forms (multiple answers accepted).
| Desktop (Secondary) |
16.9% |
| Panels |
40.5% |
| Focus Group Moderating |
40.7% |
| Personal Interviewing |
41.8% |
| Telephone Interviewing |
54.3% |
| Mail Surveys/Lists |
35.2% |
| Mall Intercepts |
24.5% |
| Focus Group Recruiting/Facilities |
54.3% |
| Data Processing Services |
34.2% |
| Statistical Analysis |
39.4% |
| Software Packages |
25.8% |
| Online Interviewing |
55.9% |
