Magazine Ad File Specifications
The specifications for magazine advertising in Quirk's Marketing Research Review are listed below. Please contact our production department if you have any questions.
|Print and digital types:
||Web offset, Digital PDF and Interactive digital edition|
||8" x 10.875", 2 or 3 column|
||1/8" (.125") on all sides that bleed|
||Saddle stitched for most issues|
||Standard AAAA; Matched color; Four color process|
|Stock (for print edition):
||Cover: 100 lb. coated; Inside: 45 lb. coated|
|Preferred Ad File Format:
||High-resolution Adobe Acrobat PDF with fonts embedded|
|Two-page Spread w/Full Bleed
|Full-Page w/Full Bleed
|1/2 Page Island
|1/2 Page (horizontal)
|1/3 Page (vertical)
|1/4 Page (vertical)
|1/4 Page (horizontal)
|1/6 Page (vertical)
|1/6 Page (horizontal)
|1/8 Page (vertical)
PDF Requirements -- Preferred Format
We strongly recommend all ad files to be PDF/X-1a:2001 compliant. All scanned images must be high-resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles), and saved in TIFF or EPS format. All fonts must be included or embedded and be Type 1 or 3 (no Truetype). File to contain only one page or one spread. All required trapping should be done prior to creating the file. Crop marks and registration marks are only required for ads that bleed. They are not needed for fractional ads.
Other Acceptable Formats
We can still accept Quark Xpress (7 or earlier) documents under the following conditions: Do not save as an EPS and then place the EPS into your Quark file, we will not be able to output. Spot colors must be converted into CMYK process for output. Please use the “Collect for Output” feature in the menu in Quark. It will copy all the files needed for printing into one folder and give you a report with a list of all fonts needed.
Adobe Photoshop, Illustrator and InDesign
We can accept Photoshop (CS4 or earlier), Illustrator (CS4 or earlier) and InDesign (CS4 or earlier) provided all fonts are embedded or outlined, all images are 300 dpi and the file is CMYK.
We can not accept files in the following formats under any condition: Microsoft Publisher; any word processing software; any presentation software such as PowerPoint. Please create high-resolution PDFs from these file formats.
Advertisements supplied to Quirk’s without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.
Media File Upload
- Ad Files can now be uploaded directly to our Website. You can retrieve the password needed to upload files from your sales representative at 651-379-6200
- If your file is under 5 MB you can e-mail the file to email@example.com. E-mailed files must be archived using WinZip (PC), or StuffIt (Mac) Please keep e-mailed files under 5MB.