Editor's note: This article appeared in the May 27, 2009, edition of Quirk's e-newsletter.

Classic blue jeans, cheap stockings and tights and the one-item-outfit simplicity of dresses have helped American consumers stay stylish on shrinking budgets. According to The NPD Group, a Port Washington, N.Y., research company, dollar volume sales for total jeans rose 2.3 percent for the three months ending February 2009, while total apparel sales declined 6.3 percent for that same time period. "That is the time period that was the most challenging in terms of consumer spending, so any growth during that time is significant. With the newfound focus on fit by some of the commodity brands coupled with women's never-ending quest for the perfect pair of jeans, the passion for denim is alive and well," says Marshal Cohen, chief industry analyst, The NPD Group.

Dollar volume sales of tights were up 11 percent for the three months ending February 2009. "Here is an example of where the current economy has actually helped drive growth. For a long time the hosiery industry has been struggling to get consumers connected to the category and think of it as an important 'accessory' to their wardrobes. And now, consumers realize that legwear is an inexpensive wardrobe makeover or enhancement, which has helped the sales of tights flourish," says Cohen.

The most impressive category for sustained growth is dresses. Sales of women's dresses during the three months ending February 2009 rose 11 percent. "The dress offers the perfect opportunity to buy a complete outfit. The fact that the dress is trend right now and has even been embraced by many high-profile magazines, celebrities and the entertainment industry has helped drive its growth," says Cohen, "Spring is here, and the progressive retailers will recognize the consumer likes this trend. Trends that last and grow don't come around very often, particularly these days."