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Research War Stories: 'We don't even get a coffee break!'

In the popular War Stories column, which has run sporadically in Quirk's since 1994, Art Shulman, president of Shulman Research in Van Nuys, Calif., presents humorous tales of life in the research trenches, based on his own experiences and those of researcher friends and colleagues. Each month in our e-newsletter we feature a few anecdotes from past War Stories columns.

Ken Rosenhek cites a story told to him about a president of a large market research company whose presentation in the board room at his client's corporate headquarters was interrupted by the phone ringing. When the person answering the phone announced "Someone wants to know if we have a 'Secksauer' here."
One of the participants cracked "Hell no! We don't even get a coffee break!"

Moderator Saul Cohen reports that during interviews on electric irons, a woman reported receiving the client' s product 11 years ago as a wedding present. When Cohen asked if it still worked, the woman inquired "The iron or the marriage?"
"Whichever," answered Cohen.
To which the woman sighed "Well, the iron still gets hot."

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