••• forecasting research
CivicScience launches Expectation Science methodology
Seeks MR partners
Technology-based consumer sentiment research company CivicScience launched Expectation Science, a methodology designed for improved forecasting in consumer marketing and media consumption. The methodology merges large-scale data modeling with predictive consumer survey techniques and was developed in partnership with academic teams from Carnegie Mellon University and others. CivicScience is seeking to partner with consumer marketers for the next phase.
www.civicscience.com
••• mobile research
Footprints visualizes mobile visitation behaviors
A location-based ‘digital cookie’
New York-based xAd, a global location ad platform, has unveiled Footprints, a visualization product that allows users to view mobile visitation behaviors as they happen in real time at over 14 million businesses nationwide. As consumers engage with their phones throughout the day, they often share their device location information with their favorite sites and applications. This data exchange normally occurs to make their mobile experiences more efficient or relevant to what they may be doing at any given time or place. It is through this anonymized location data that Footprints is possible, essentially turning a device’s location data into a new kind of digital cookie. Marketers can understand their consumers’ digital behaviors, viewing activity by category or specific brand, and as broadly as nationally or as granular as by neighborhood. Footprints is currently available in limited beta.
www.whatsyourfootprint.com
••• eye-tracking research
Tobii Glasses 2 launched
Now lighter-weight, HD
Stockholm eye-tracking company Tobii Technology has released Tobii Glasses 2. The glasses aim to provide a lightweight frame with a host of new features, including: live view, a live viewing feature that allows researchers to watch a video stream of exactly what a person is looking at, wirelessly and in real time on any Windows 8 tab-let, while moving around freely in any environment; true view, a wide-angle 1080p HD scene camera and four eye cameras, designed to give the wearer complete freedom of view and enable eye tracking of the “true view” of what participants see in large gaze angles, including peripheral sight; and flexible mapping, a new flexible manual mapping tool that reduces time for coding videos with gaze data to help researchers aggregate and process data from multiple participants related to specific objects in the study environment, such as a store shelf or a second screen.
www.tobiiglasses.com
••• mobile research
uSamp debuts two new mobile survey options
In-Home, In-Store
Encino, Calif., research firm uSamp announced two new products, Mobile In-Home and Mobile In-Store, de-signed to capture real-time consumer interactions with products and to measure ad awareness and exposure. The In-Home tool is aimed at showing how consumers use their products at home and providing feedback on product appearance, packaging or use. The In-Store tool is designed to help retailers measure shopper reactions at the point-of-purchase as well as aisle flow, signage impact and packaging appeal, shelf presence and pricing strategies.
www.usamp.com
••• promotion research
Drill down into marketing campaigns
Measure social media sharing
Salt Lake City technology firm TreeHouse Interactive has enhanced its TreeHouse Interactive Marketing View, designed to help marketing professionals compare and drill down into marketing campaign performance data and more effectively evaluate campaign outcomes. The enhancements are aimed at helping users better compare performance metrics across campaigns; capture more data and create reports faster with greater grouping flexi-bility; export results data and share dynamic chart/graph reports among colleagues; reduce e-mail testing and nurturing-path testing time; better understand e-mail interactions and behaviors, including social media sharing, conversation rates and forwards; break down recipient e-mail client statistics by OS (Web-mail/Gmail/Outlook/Apple Mail/Windows Phone/etc.); and gain better insight into the types of recipient devices used (smartphone/tablet/personal computer).
www.treehousei.com
••• data visualization
DataPad offers data viz tool
Expanded beta available
San Francisco-base DataPad has released it eponymous data visualization and collaboration tool. DataPad aims to democratize data through easy point-and-click integration with the most common data sources and speed-of-thought visual exploration and analytics. It also includes collaboration features that enable everyone on a team to engage with data through fast visual discovery and share analytics through the cloud. The DataPad client, with its visual interface, works across desktop and mobile touch-based devices.
www.datapad.io
••• demographic research
Site tracks U.S. move to a multicultural majority
Are you ready, South Carolina?
Research consultancy EthniFacts has launched the America Reimagined Web site and CulturEdge Countdown Clock, which sets the tipping point moment for the U.S. to pass 50 percent in its multicultural mix on August 22, 2014 at 7:56 p.m. EDT. Existing projections for a multicultural America, using only individual race and Hispanic origin status, put the minority-majority tipping point at 2043. The new EthniFacts tipping point was calculated by using the Interethnic Proximity Index, a proprietary algorithm that takes into account multiracial populations, in-termarried couples, mixed households and residence location, among other factors, to provide a truer indicator of multicultural influence in American society.
In addition to the U.S. Countdown clock, the America Reimagined site also features clocks showing the next state (South Carolina) and next metro area (Seattle/Tacoma) projected to cross the multicultural tipping point, on August 1st and July 19th, respectively.
The Web site also features a map of all U.S. states comparing the IPI Index to the U.S. Census multicultural percentages, and EthniFacts Insight reports on the demographic imperative for multicultural civic and social en-gagement, the substantial diversity of the white population, evolving ethnic identities, and other cultural and con-sumer-oriented research.
www.americareimagined.com
••• health care research
Cello Health Insight launches mobile apps
Gather info from patients, health pros
London research company Cello Health Insight has launched two mobile apps, eVillage and Cello Health, to gather information from patients and health care professionals. The eVillage app is intended to collect qualitative data from discussion groups and private diaries and the Cello Health app is designed to collect quantitative measures along with media and location data as needed.
http://cellohealthinsight.com
••• demographic research
dunnhumbyUSA, Xavier measure U.S. quality of life
Tracking the American Dream
Cincinnati-based dunnhumbyUSA is partnering with Xavier University’s American Dream Composite Index (ADCI) to measure the quality of life of people living in the United States. The ADCI is a measure of American sentiment, predicting behavior and attitudes in multiple arenas including the home, the workplace and the market-place. The data comes from a monthly, quantitative index that surveys 1,000 people across the U.S. on issues pertaining to their financial, personal and societal well being, as well as their views on diversity and their physical environment. The survey asks for responses to 139 statements or questions on a five-point scale. The ADCI survey reveals variations in the quality of life dimensions across various demographic groups.
The American Dream Composite Index is a part of Xavier University’s Center for the Study of the American Dream. The Center was founded in 2007 by 1970 Xavier graduate Mike Ford. Since the beginning, Xavier Univer-sity has fully funded the Index. Now, dunnhumbyUSA has stepped forward as a partner to support and sponsor the program for three years.
www.dunnhumby.com
••• Briefly
Herndon, Va., research company ORI has launched Audience Insights, designed to provide quantitative feedback on business and public policy conferences and events and assess speaker effectiveness; spon-sor/exhibitor lead-generation; participant satisfaction and willingness of attendees to recommend the event.
www.oriresults.com
New York-based Nielsen will begin measuring mobile video-watching through its Nielsen Online Campaign Ratings software and will include the statistics in its Online Campaign Ratings in Q3 and its C3 TV rating this fall. The software is designed to provide viewer measurement across TV, online and mobile sources. Nielsen and NBCUniversal tested the new format during the 2014 NBC Winter Olympic games.
www.nielsen.com
Franklin, Tenn., Harpeth Marketing has released Marketing and Sales for the Market Research Firm: the Ex-hibitor’s Workbook, a 12-page e-book that can be downloaded for free at http://bit.ly/eBook6PR. Written for firms in the market research industry, it focuses on helping readers to understand the process of exhibiting at conferences and then how to implement that process to help make it a successful event.
Research companies Schlesinger Associates, Iselin, N.J., and Affectiva, Waltham, Mass., have partnered to adapt Affectiva’s Affdex automated facial analysis technology for moderator use in focus groups and in-depth interviews. The new technology is designed to measure facial responses to video stimuli and relay them to a moderator console.
www.schlesingerassociates.com
Horsham, Pa., research company Symphony Health Solutions will begin providing weekly reports on phar-maceutical sales. PHAST 2.0 Integrated Weekly will summarize retail pharmacy activity and non-retail institutional sales; PHAST 2.0 Institutional Weekly will summarize institutional sales. This data was previously only available on a monthly basis.
www.symphonyhealth.com
Framingham, Mass., research company IDC Retail Insights has published its 2013 Annual Shopper Survey in the new report Green Lights and Bright Red Lines: Relevancy and Privacy Challenges for 2014.
www.idc.com/prodserv/insights/retail/index.jsp
Los Angeles-based j2 Global Inc., has added A/B split testing with its Campaigner e-mail tool. The A/B split testing tool is designed to test various versions of an e-mail on a sample before being sent to the full target list.
www.j2global.com/
Fresno, Calif., research company Decipher Inc. has integrated the Pro-T-S CATI software of Marketing Sys-tems Group, a Horsham, Pa., research company, to Beacon, Decipher’s survey and reporting platform. The inte-gration is designed to provide more efficient CATI research through advanced dialing and sample management.
www.decipherinc.com
Eindhoven, the Netherlands, technology company CMNTY Corporation has released CMNTY Panel, de-signed to provide fast sampling and multiple database management to online communities.
www.cmnty.com
Research company Mashwork, New York, has launched Canvs, a social TV analytics tool designed to pro-vide instant qualitative feedback from TV and movie audiences.
www.mashwork.com
Birmingham, U.K., research company Workflows has launched Smart In-Store, a research service that uti-lizes respondents’ smartphones to provide feedback with photographic text messages.
www.workflows.co.uk
Waltham, Mass., research company Affectiva has launched Affdex Discovery, an automated facial coding software designed to record participants’ facial expressions via Web cam as they view online content, process and analyze the information and send the results to the researcher.
www.affdex.com
Surrey, U.K., research company Bonamy Finch has launched Sig Tester, a free app providing a quick analy-sis if results are statistically significant, an estimate of confidence intervals and sample size requirements. It is available at the Apple App Store and Google Play for Android.
www.bonamyfinch.com
Seattle-based Blab’s BlabPredicts software has been integrated into THE LOOP software of New York re-search company Mindshare North America. BlabPredicts is a predictive marketing analytics platform designed to predict future conversation resonance. Addition of THE LOOP is intended to provide access to earlier data, which will allow marketers to adjust media spend and content across their entire marketing platform.
www.blabpredicts.com
London research firm Dub has added its MarkUp concept testing tool to the suite of tools available with its IdeaStream platform.
www.dubishere.com
Facebook, Menlo Park, Calif., has launched Audience Insights, an analysis tool, as part of its Ads Manager service. Designed to provide demographics, page Likes, location, language and Facebook access frequency and devices, it will be available in the U.S. immediately with rollout to remaining areas in coming months.
Austin, Texas, research company Bazaarvoice has launched software programs Bazaarvoice Curations, Bazaarvoice Local and Bazaarvoice Product Sampling, designed to expand the capability of its Bazaarvoice Conversations.
www.bazaarvoice.com
Shanghai research company nQuire and Beijing software company Wei Chai Shi have launched a mobile panel CrowdSurvey, described as China’s largest mobile research panel, with 1.3 million users.
www.nquirechina.com
Ghent, Belgium, software company NGDATA has launched Lily Enterprise 3.0, software designed to collect information from customer interactions, create detailed customer profiles and facilitate delivery of highly-targeted product offers and content.
www.ngdata.com
London research company Kantar Worldpanel and IMRB International, a Mumbai, India, research company, have launched Kantar Worldpanel, which merges the IMRB Indian panel with Kantar’s former MarketPulse network of panels in Europe, Asia, Latin America, the Middle East and Africa.
www.kantar.com
Berkshire, U.K., technology company GenieConnect released its iBeacon-enabled software designed to send conference session information to attendees’ mobile devices and to collect audience response. A Power-Point plug-in is intended to allow the presenter to send slides to an attendee’s smartphone or tablet and to lock the handset screens to minimize distractions.
www.genie-connect.com
San Diego, Calif., software company Emotient launched its Google Glass application designed to detect and process facial expressions in the Glass wearer’s field of view by displaying colored squares which indicate the recognized emotion.
www.emotient.com
Reston, Va., research company Resonate has launched Resonate Analytics software, designed to provide access to Resonate’s database of audience feedback through a Web-based application and to reach audiences across mobile, social and video platforms.
www.resonateinsights.com
San Francisco retail analytics company Euclid has launched a reseller program for certified partners to sell its Euclid Express mobile location analytics technology. The software is designed to collect and analyze anony-mous data on number of visitors, how long they stay and how often they return. Technology companies General Datatech, Dallas, and Tekmark Global, Edison, N.J., are the first partners in the program.
www.euclidanalytics.com
The Mobile Marketing Association has launched the MMA Case Study Hub, designed to be a fully searcha-ble database of 450+ mobile marketing case studies from over 40 countries. The case studies were collected through the curation of the MMA’s annual Smarties Awards submissions. www.mmaglobal.com
New York researcher the Nielsen Company has launched demographic data for Nielsen Twitter TV Ratings which include the age and gender of people who tweet and people who see tweets about TV.
www.nielsen.com
London software company Thunderhead.com has launched its SaaS-based ONE Engagement Hub, de-signed to streamline collection of customer interactions while delivering the information to all relevant business departments.
www.thunderhead.com
Facebook and Paris communications company Publicis Groupe announced a multi-year partnership for de-veloping ad targeting and measurement products around Facebook and Instagram data, video and images. Terms of the agreement were not disclosed.
Melbourne, Australia, research company Effective Measure has launched EM Mobile, software aimed at providing demographic profiles of mobile users. The program includes an app designed to summarize the survey responses in real times.
www.effectivemeasure.com
Tokyo firm Research Panel Asia launched its surveyon Partners platform, designed to assist its clients in using their current networks of users, members and panelists with a “cloud console” format.
www.researchpanelasia.com