Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Introducing: The Quirk’s Event



Article ID:
20140802
Published:
August 2014, page 12
Author:
Joseph Rydholm, Quirk's Editor

Article Abstract

Quirk's Editor Joseph Rydholm outlines the factors behind the creation of The Quirk's Event, a conference for corporate researchers and their supplier partners that will debut in February 2015 in Brooklyn, N.Y.

In my 26 years in the editor’s chair here at Quirk’s, as the landscapes of the industry I cover (marketing research) and the industry I work in (media) have undergone seismic shifts, I’ve been proud of our ability, with a small, dedicated staff and modest budgets, to keep pace with the change around us.

From our legacy product, Quirk’s Marketing Research Review, we have branched out to add an information-packed Web site, a suite of apps and a host of other digital tools and vehicles for consuming our content.
Best of all, thanks to our valued advertisers and industry supporters, we’ve kept all of our resources free of charge.

We’ve accomplished these things by listening to and trying to anticipate the needs of our audiences – the client-side researchers and the research product and service suppliers who aim to work with them. And as we started to look at entering the conference and event realm, as so many other media outlets are doing these days, we were mindful of all the feedback we’ve heard while attending MR events ourselves.

Client-siders have told us they don’t have the time or the budget to get to all the events they want to attend. Research suppliers who have advertised through Quirk’s have told us we should mount an event ourselves, as a way of enhancing the already-strong levels of trust and engagement our readers have with the Quirk’s brand in a more intimate, face-to-face setting.

Thus was born The Quirk’s Event, to be held on February 23-24, 2015, at the New York Marriott at the Brooklyn Bridge. (Visit https://quirks.wufoo.com/forms/preregistration-form/ for more information.)

Our aim is to flip the traditional conference model – or at least tweak it a bit. At The Quirk’s Event, the exhibit hall is the center of things, augmented by a slate of curated sessions in nearby presentation rooms. By moving away from the usual focus on keynote speakers and breakout sessions punctuated by breaks in the expo hall – an approach to programming that, while worthwhile, also entails high costs that have to be passed along to attendees and exhibitors – we aim to drive costs down for everyone.

The fees for research suppliers to exhibit, sponsor and speak will be in the bottom-third of all research events and, perhaps most importantly, the cost to the client-side attendee will be extremely low. By keeping rates low for exhibitors, our hope is that they will have budget left to augment their exhibit spaces in fun, engaging and innovative ways, to take the attendee experience beyond the typical trade show one.

Fostering attendee learning will be a top priority as we select and approve the speaker proposals. Our goal will be to mix case studies, presentations of research findings on key markets or demographics, sessions on best practices and product and service demos. (On that front, demos will always be clearly labeled as such, so there are no unpleasant surprises for attendees who come to hear one type of presentation and end up getting something else.)

No matter the ostensible topic, we will strive to have presenters deliver concrete takeaways.

Complements rather than competes

Look, we realize we are entering a crowded field. There are many conferences for research and insights professionals (we partner with most of them!) and they do a fine job of delivering interesting keynotes and timely topic tracks. Our aim is not to duplicate their efforts. Rather, our hope is that by leveraging some of the qualities that have helped Quirk’s become such a respected name within the research industry – we are independent, ethical, responsive, friendly and long-standing proponents of marketing research – we can deliver an event like no other, one that complements rather than competes with other available offerings.

I hope to see you there.

Comment on this article

comments powered by Disqus

Related Glossary Terms

Search for more...

Related Events

CHICAGO MEET & GREET
July 30, 2015 5:30-7:30 p.m., 2015
An informal opportunity for GLC members and industry professionals to network and socialize. GLC will provide appetizers.
WEBINAR: DECONSTRUCTING DADS IN THE AISLE: A POWERFUL NEW INSIGHTS SOLUTION GETS THOUSANDS OF DADS TO SHARE THEIR STORY
August 5 1:00 p.m. CDT, 2015
iModerate is hosting a one hour Webinar, themed 'Deconstructing Dads in the Aisle: A Powerful New Insights Solution Gets Thousands of Dads to Share Their Story,' on August 5 at 1:00 p.m. CDT.

View more Related Events...

Related Articles

There are 989 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.
Consultative selling starts with training
Improve your team's consultative selling approach by educating salespeople on product features and benefits; improving their question skills; and conducting evaluations.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
Anatomy of a research project gone wrong
How an overzealous vendor and an inexperienced client combined to derail a business-to-business research study.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Discussion Topics

Most commonly used research techniques
07/28/2010 by Curtis J. Fedder
yes, I have experience with those ethics issues
06/23/2010 by Michael R. Hollon
Ethics
06/11/2010 by Jim Santilli
Research and analysis to foresight your business perspective
02/19/2010 by Emmanuel M. Mendy
Behind The Curtain
10/26/2009 by Alastair Gordon

View More