Throughout the year, Quirk’s partners with research companies to produce MR-related Webinars. We believe Webinars are a great way to stay up-to-date with market research tips and trends, particularly when your schedule or budget limits your travel to industry events. While registering and listening in to the Webinar live is a great option that allows you to ask questions during the Q&A, we also make each session available as a recording in our multimedia archive in order to provide you with quality content – no matter when you’re free to listen in.
We currently offer more than 35 Webinars covering a range of topics. Looking for a place to start? Here are three descriptions of Webinars we recommend from the archive:
Questionnaire length and fatigue effects: The latest thinking and practical solutions
In order to gather quality research data, researchers need respondents to pay attention throughout the entire questionnaire. But what happens to data when they don’t? And how long is too long for today’s questionnaires anyway?
Since the introduction of mobile questionnaires, market researchers have been wondering if the common 20-minute maximum length recommendation still holds true. In this Webinar SSI methodologists Pete Cape and Keith Phillips take a deep dive into this question, providing practical strategies for when researchers have 40 minutes of data to collect and only 20 minutes of attention. Check out this Webinar to learn how to shorten questionnaires and field surveys in bite-sized chunks, as well as the importance of adding mental breaks.
Discovery Channel believes in deepening its understanding of key audience segments and aligning market research insight with viewer data to better understand its viewers’ opinions and the programming they enjoy. In this Webinar, Toluna presents a case study involving the integration of social media data with Discovery’s panel community to deepen insight.
The Webinar highlights the benefits and limitations of branded community approaches and provides tips for researchers looking to leverage social media to deepen respondent intelligence and segmentation.
In today’s world, everything is moving faster and no matter what business you’re in, you’re expected to react quickly. With this changing environment and added pressures, Kraft’s consumer insights and strategy team decided to take a step back and figure out how they could add the most value to their organization and their customers.
In this Webinar you will hear what skill sets are required to handle new and changing environments; how agile market research help get fast, quality insights within budget; and the process and tools Kraft is leveraging.
This is just a sample of the many topics that can be found in Quirk’s multimedia archive. Check out the Webinars above or browse the archive by topic. If you’ve listened to some of Quirk’s Webinars in the past, share your favorite in the comment section!