Because the MR business is always changing, it’s important to stay up-to-date on the most current trends and strategies. Quirk’s Webinars are a good way to keep up on what’s happening in the industry, with a diverse lineup of topics and discussions featuring top industry professionals. The live Webinars provide insightful content and include a question and answer session at the end. All of the Webinars are also accessible through the Quirk’s multimedia page shortly after they are recorded.

Looking for a place to start? Here are three descriptions of our latest recordings. If one or more pique your interest, just click on the link to take a listen.

Strategies for growing and improving your marketing research business

Market researchers are a diverse and talented group who possess the skills and traits necessary to be successful in this business. But what are those traits? Sponsored by Deltek, this Webinar is moderated by Quirk’s Editor Joe Rydholm and features a panel of successful C-level research company officers. Panelists consider creative ways to attract the right applicants to the MR business and discuss winning more business and managing project efficiency and profitability.

Panelists Jim Bryson, CEO of 20|20 Research, Duncan Lawrence, CEO and president of Morpace Inc. and Scott Young, president of Perception Research Services, take a look at the many growth opportunities available for today’s MR companies through a variety of topics. They discuss the necessary qualities required to be successful in the business – beyond the usual job requirements – and finding candidates with a broad skill set as well as a curious mind and good people skills. They also touch on core principles and values that ensure long-term success for marketing research businesses, the importance of using technology to manage project efficiency and profitability and how client wins translate to wins for companies.

The new quant + qual paradigm: 3 integrative strategies for today

Quantitative and qualitative research are essential in the marketing research business and though they seem like oil and water, there are ways to approach research using quant and qual integration. MR technology is always coming up with new ways to integrate faster solutions that give better insights.

In this Webinar 20|20’s CIO Isaac Rogers discusses the benefits of quantitative plus qualitative research by providing ways to execute integrated, single phase quant-qual projects. He also redefines the idea of traditional qualitative cost and time expectations and touchs on how to use social media to engage with respondents who would be otherwise unreachable. 

Quick read research – enabling teams to rapidly answer key business questions

Researchers are always busy keeping up with the ever-changing market research industry. On top of managing planned research, once in a while researchers come across an unplanned or last-minute business question. How are they supposed to respond?

GutCheck’s CEO Matt Warta and Lisa O’Connor, director of client services, discuss how quick consumer reads are changing the way research impacts important business decisions and how companies are using consumer reads to meet research goals without sacrificing quality. The Webinar will touch on how quick read quant-qual solutions can answer planned and last minute questions and empower teams with consumer feedback.