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Marketing Research Articles Related to the Affluent and Wealthy Market

Marketing Research Articles Related to the Affluent and Wealthy Market

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Trade Talk: If you have to ask, you can’t afford it

Published
December 2006
Author
Joseph Rydholm, Quirk's Editor
Abstract
A report from the Luxury Institute details the favorite holiday gift ideas of the very rich.

In Case You Missed It... November 2011

Published
November 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Facial recognition; value and relaxation when shopping

How gathering customer purchase stories can spark innovation

Published
December 2011
Author
Gerald Berstell
Abstract
The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.

Queue Bits

Published
February 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: wealth; Facebook data; social media; marketing executives; digital addictions; data security

What Apple Watch sales mean for the era of wearable tech

Published
May 2015
Author
Miguel Conner
Abstract
The author takes a look at the Apple Watch and discusses how Apple’s move into smartwatches might be a turning point for wearable technology.

Meet the HENRYs, an important demographic you’ve probably never heard of

Published
July 2015
Author
Pam Danziger
Abstract
In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.