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Marketing Research Articles Related to the Affluent and Wealthy Market

Marketing Research Articles Related to the Affluent and Wealthy Market

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How gathering customer purchase stories can spark innovation

Published
December 2011
Author
Gerald Berstell
Abstract
The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.

In Case You Missed It... November 2011

Published
November 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Facial recognition; value and relaxation when shopping

Trade Talk: If you have to ask, you can’t afford it

Published
December 2006
Author
Joseph Rydholm, Quirk's Editor
Abstract
A report from the Luxury Institute details the favorite holiday gift ideas of the very rich.