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Marketing Research Articles Related to the Agriculture and Agribusiness Industry

Marketing Research Articles Related to the Agriculture and Agribusiness Industry

Showing items 1-12 of 12.

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A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers

Published
October 1989
Author
Quirk's Staff
Abstract
The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.

Agricultural research in Asia

Published
November 1998
Author
Nick Easen
Abstract
Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.

Agri-marketers direct mail with syndicated study

Published
July 1989
Author
Quirk's Staff
Abstract
With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.

Comprehensive research program helps the Propane Education & Research Council expand the propane market

Published
May 2005
Author
Tammy Humm Donelson
Abstract
The Propane Council turned to research to prioritize and fund new technologies in the agricultural industry. Quantitative and qualitative studies with growers and producers were key.

From the Publisher March 1990: New book could help you avoid first-time focus group problems

Published
March 1990
Author
Tom Quirk, QMRR Publisher
Abstract
Tom Quirk recommends Thomas L. Greenbaum's book, "The Practical Handbook and Guide To Focus Group Research," as a hands-on, easy-to-read primer for those who are planning their first focus group programs.

In-depth interviews with dealers yield many benefits for farm equipment manufacturer

Published
April 1990
Author
Quirk's Staff
Abstract
Farm equipment manufacturer the Gehl Company conducted in-depth interviews with dealers from around the country that were selected to be part of its dealer council. Council members distributed forms to dealers in their area to identify concerns to bring to the dealer council meeting. The company used this council input to determine priorities for the coming year.

Mail surveys still a viable research technique

Published
June 1989
Author
Tom Quirk, QMRR Publisher
Abstract
While mail surveys are emphasized today less than other research options, they remain a valuable tool for researchers. In fact, they are often the most effective and efficient method for obtaining data. This article discusses using and creating mail surveys.

Marketers learn to play at social media games

Published
August 2012
Author
Ed Jessup
Abstract
Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.

Radio tracking study places spots more effectively

Published
August 1987
Author
Quirk's Staff
Abstract
Radio advertising can be an extremely effective marketing tool, especially when selling to farmers. By analyzing tracking studies, Ted Haller can create the perfect fit between advertisers and radio stations to optimize the effectiveness of radio advertisements.

Telefocus technique 'replaces' focus groups for firm's ad testing

Published
May 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Funk Seeds International, a worldwide seed operation headquartered in Bloomington, Ill., no longer gathers focus groups in a common location. As of three years ago, the company now connects all focus group participants through the telephone. The technique is cheaper and easier.

Trade Talk: Midwestern farmers express troubling views of research

Published
April 1996
Author
Joseph Rydholm, Quirk's Editor
Abstract
Research isn't finding fans among U.S. farmers. This article looks at farmers' attitudes toward research and suggests action researchers can take to improve research's standing.

Trade Talk: Poll finds growing interest in organic farming

Published
June 1990
Author
Joseph Rydholm, Quirk's Editor
Abstract
Concerned over their own health and the use of pesticides, consumers are growing more interested in organic farming.