Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to the Apparel, Accessories, Textiles Industry

Marketing Research Articles Related to the Apparel, Accessories, Textiles Industry

Showing items 1-20 of 32.

Go

Sort

Refine Search

Date

Login required for most articles published within the last three years

A CATI system lowers Spiegel Inc.'s research costs and gives it a direct link to its customers

Published
February 1992
Author
Cheryl Ross
Abstract
This article describes Spiegel Inc.’s success using a computer-assisted telephone interviewing (CATI) system to conduct its phone surveys. Benefits included speed, the ability to develop more complex, flexible question patterns and the ability to integrate database information of past behaviors with current attitudes expressed in the survey responses.

A computer-assisted interviewing system lets the Youthwear Division of Levi Strauss hold the attention of young respondents

Published
February 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
To appeal to young respondents, the Youthwear Division of Levi Strauss & Co. incorporated an ACS-Query Solo computer-assisted interviewing program. The interview format included a segment in which children would interact with the computer. The article describes advantages of this system and specific strategies the company took to ensure that both the respondents and the mall interviewers would feel comfortable with the system.

Americans put trust in time-honored brands ... and Google?

Published
March 2010
Author
Quirk's Staff
Abstract
Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.

Building and measuring brand personality: How does your brand behave?

Published
February 2011
Author
Michael Lieberman
Abstract
Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.

But how do you really feel? An approach to measuring consumer emotions

Published
October 2011
Authors
Ed Chao and Julie Wittes Schlack
Abstract
The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

By the Numbers: Under the influence

Published
May 2010
Author
Stephen J. Hellebusch
Abstract
The author replicated an experiment from Predictably Irrational to better understand the impact that arbitrary coherence might have on marketing research studies.

Cotton Inc. uses tracking study to monitor consumer attitudes toward clothing, fashion

Published
February 1997
Author
Amy Campman
Abstract
Cotton Inc.'s ongoing research project, Lifestyle Monitor, tracks consumer attitudes about apparel, home furnishings and fiber selection.

Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress

Published
March 2011
Author
Maria Gracia Inglessis
Abstract
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.

Data Use: Arbitrary incoherence, or, a failure to replicate

Published
December 2010
Author
Stephen J. Hellebusch
Abstract
In a follow-up to his May 2010 article on the same topic, the author reports on his attempts to further investigate the impact - or lack thereof - of arbitrary coherence.

Data Use: Effectively using correspondence analysis

Published
May 2014
Author
Edward "Paul" Johnson
Abstract
An apparel-industry case study explores how to measure and compare consumer perceptions of brands with correspondence analysis.

Data Use: Telling the future from the past: predictive versus classical statistics

Published
February 2010
Author
William M. Briggs
Abstract
This article compares and contrasts predictive and classical statistics, making the case that predictive methods offer an effective way to use current data to make statements about future data.

'Dry clean only' a major deterrent for women shoppers

Published
January 2011
Author
Quirk's Staff
Abstract
Women are on the hunt for easy-care items when shopping for apparel and shy away from dry-clean-only, hand-wash-separately and easy-to-wrinkle clothes.

Families in no rush for back-to-school shopping

Published
July 2011
Author
Quirk's Staff

Handbag makers should market the emotional aspects of owning their products

Published
May 2007
Author
Tanya Krim
Abstract
The author explores the relationship that women have with their purses, based on her own qualitative research, and outlines marketing opportunities that purse makers have yet to capitalize on.

Hollywood and Washington, D.C., influence Halloween '08

Published
October 2008
Author
Quirk's Staff

How online observational techniques help qualitative researchers keep pace with the speed of consumers

Published
February 2010
Author
Matt Schroder
Abstract
Honda (UK) used Web-based usability and ethnography techniques to fine-tune the interface of its Web site’s used-car-buying section, allowing it to make a number of adjustments and better understand car seekers’ preferences.

How well-intentioned companies are failing their CEM process

Published
August 2012
Author
David Conway
Abstract
Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).

In Case You Missed It... December 2012

Published
December 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers

In Case You Missed It... May 2010

Published
May 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade

In Case You Missed It... November 2009

Published
November 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: men's underwear and the economy; free shipping offers and holiday shopping; Tokyo marketing cafe for young, affluent women