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Marketing Research Articles Related to the Arts and Culture Industry

Marketing Research Articles Related to the Arts and Culture Industry

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A primer on Hispanic teens

Published
June 2005
Author
Mary Baroutakis
Abstract
The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

Charlotte art museum uses research to light path into 21st century

Published
February 1998
Author
Michael Straus
Abstract
Mint Museum of Art used focus groups and mailed questionnaires to measure awareness, usage and attitudes toward the existing museum and a proposed new museum. The information was used to guide marketing of both the old and new museums.

Fed up with focus groups? Why visual ethnography makes sense as a research technique

Published
December 2004
Author
Mark Cooper
Abstract
Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.

The A-B-4Cs of winning advertising

Published
December 2014
Author
James Forr
Abstract
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.