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Marketing Research Articles Related to the Arts and Culture Industry

Marketing Research Articles Related to the Arts and Culture Industry

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Bilingual, bicultural and more

Published
June 2005
Author
Mary Baroutakis
Abstract
The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

Fed up with focus groups?

Published
December 2004
Author
Mark Cooper
Abstract
Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.

Minting a new Mint

Published
February 1998
Author
Michael Straus
Abstract
Mint Museum of Art used focus groups and mailed questionnaires to measure awareness, usage and attitudes toward the existing museum and a proposed new museum. The information was used to guide marketing of both the old and new museums.

 

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