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Marketing Research Articles Related to Researching Asians

Marketing Research Articles Related to Researching Asians

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Agricultural research in Asia

Published
November 1998
Author
Nick Easen
Abstract
Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.

As people, and as consumers, many Asian-Americans must balance the demands of two cultures

Published
June 2008
Author
David R. Morse
Abstract
This article profiles the Asian-American consumer market, arguing both that there may be no such thing as a cohesive Asian-American market, given all of the many and different cultures such a label covers, and that these consumers must often balance the needs of two cultures - their own and that of general-market America.

By The Numbers: Does aspirational answering affect Chinese data quality?

Published
July 2014
Authors
Pete Cape and Ati Sinaga
Abstract
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.

Community-based methods for multicultural research

Published
January 1994
Authors
Sharon Wolf, Debra Griffith, P. Rafael Hernandez, Kathryn Kuo and Hy Mariampolski
Abstract
Conventional qualitative research methods often do not work effectively with ethnic research studies. This article discusses community-based methods as a valuable alternative for conducting research with different ethnic groups.

Conducting qualitative research among Asian-Americans

Published
December 1998
Author
John McKay
Abstract
There are a number of important issues to consider when conducting exploratory or qualitative research with the Asian market. This article discusses considerations when conducting research with Asian-Americans, including understanding lifestyles and value recruiting, screening, refreshments, payment and host.

Designing marketing research for the Asian-American segment

Published
April 1999
Author
John McKay
Abstract
The research process is key to understanding Asian consumers. This article discusses adjustments that are sometimes necessary when designing research for Asian-American markets.

Dos and don’ts in ethnic marketing and market research

Published
April 2004
Author
Deborah Alessandro
Abstract
Multicultural marketing is like any other part of the marketing plan. You must know your brand and your consumers and figure out the best way to reach them. Demographic factors and culture-specific marketing pitfalls are discussed.

Dynamic travel trends in new markets: Asians and Latinos

Published
January 1994
Author
Andrew Erlich
Abstract
We are living in an exciting in-between time of profound demographic and cultural change. This article discusses Asian and Latino travel trends and how this change is an opportunity for market researchers to explore new avenues domestically and internationally.

Getting started in Asian-American market research

Published
April 2001
Author
John McKay
Abstract
There are many aspects of the Asian-American segment that marketers find difficult to understand and may use as an excuse to avoid researching this segment. This article provides answers to some of the basic questions commonly asked by marketers who are ready to make a commitment to researching Asian-American consumers but don’t quite know where to start.

Good proposals without good manners fall short in China

Published
October 2008
Author
Quirk's Staff

How acculturation changes the eating habits of Asian-Indian immigrants

Published
April 2003
Authors
Sattiraju Chandrashekhar, Manish Gupta, Ashish Joshi and Hy Mariampolski
Abstract
This article discusses Asian-Indian immigrants, particularly the effect of acculturation on their food preparation and consumption.

How to boost your multicultural intelligence

Published
April 2010
Author
David R. Morse
Abstract
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.

Keys to successful advertising in the Asian-American market

Published
March 1999
Author
John McKay
Abstract
Advertising can play a crucial role in making Asian-Americans feel welcomed and appreciated. This article discusses keys to successful advertising in the Asian-American market, including cultural themes likely to win the respect and appreciation of most Asian cultures.

Qualitative research develops in China: 10 trends supporting growth

Published
December 2002
Authors
Patricia Sabena and Hy Mariampolski
Abstract
The authors visited China this fall to deliver workshops on qualitative research on behalf of the China Market Research Association and Beijing Pan-Asia market Research Institute. This article is drawn from materials presented at their workshops and from their discussions with Chinese researchers. The article includes a sidebar with 10 tips for conducting research in China.

Solving the multicultural marketing paradox

Published
April 2003
Author
Gary Berman
Abstract
Multicultural marketing is a long-term project that’s typically looked at from a short-term perspective. This article discusses using research to solve this paradox of multicultural marketing.

Telephone research in Asia - the wave of the future?

Published
November 1998
Author
Bjorn Huysman
Abstract
Marketing research in Asia has grown, but it is still in development. Clients interested in research in emerging markets often prefer to apply their existing research approaches. This article discusses the possibility of telephone research in Asia.

The importance of context in conducting Asian research

Published
December 1993
Author
Sandra M.J. Wong
Abstract
This article discusses how context in Asian marketing research affects selection of appropriate research sample/respondents; framing of questions to effectively gather meaningful information; and establishing a productive researcher/respondent relationship.

The multicultural world of social media marketing

Published
June 2009
Authors
Felipe Korzenny and Lee Vann
Abstract
The authors present findings from a survey of social media usage among ethnic groups and argue that as these outlets become more and more a part of multicultural consumers’ lives, companies that incorporate them into their marketing plans will earn the loyalty of these segments.

The myths of ethnic marketing research

Published
January 1996
Author
Kent I. Phillips
Abstract
The author debunks four ethnic marketing research myths demonstrated by companies that market themselves nationally.

Three factors are critical to successful Asian market research

Published
January 1995
Author
Grace Chin
Abstract
Interest in the Asian-American market is increasing. The market is unique and researching it requires specific sensitivity, understanding and knowledge. This article discusses three factors critical to research with Asian-Americans: language, cultural matching and communication techniques.