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Marketing Research Articles Related to Research with Associations

Marketing Research Articles Related to Research with Associations

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Driven to satisfy

Published
February 1995
Author
William Bailey
Abstract
The Auto Club of New York (ACNY) surveyed 2,500 of its 1.1 million members via mail to obtain feedback on service quality and to provide an evaluation to management. The research helped ACNY prioritize quality improvement programs and allocate resources.

Tracking study shows pork ads effective

Published
April 1988
Author
Quirk's Staff
Abstract
The National Pork Producers Council has gone "hog wild" with excitement over the research findings of its 1987 national television advertising campaign, "Pork. The Other White Meat." A series of telephone surveys have shown that the advertisements have been extremely effective in increasing consumer knowledge and positive associations with pork.

 

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