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Marketing Research Articles Related to the Automotive Aftermarket Industry

Marketing Research Articles Related to the Automotive Aftermarket Industry

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Do sexuality and gender impact automotive buyer behavior?

Published
July 2011
Author
Scott Pimley
Abstract
This article discusses the findings of Maritz Research's New Vehicle Customer Study, which focuses on many aspects of automotive buyer behavior, including how gender and sexuality factor into the decision-making process.

Insights from video diaries help Midas in its drive for better customer service

Published
May 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.

Moms use remote digital ethnography to capture their child-transport troubles

Published
February 2007
Author
Kari McGlynn
Abstract
Mobile devices were used as the primary data gathering tool in a study that asked mothers to detail the hassles they encounter when transporting their kids. Audio verbatims and digital photographs were among the various forms of documentary evidence submitted by respondents.