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Marketing Research Articles Related to the Building Materials and Products Industry

Marketing Research Articles Related to the Building Materials and Products Industry

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First-time use of Kano method helps Carrier Corp. research buyers of its air conditioning units

Published
November 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
Carrier Corporation conducted face-to-face interviews with potential commercial and residential users of the company's ductfree systems in Italy, Spain, Korea and Singapore using the Kano method to determine if the same product could be used in every market and the possible impact on customer satisfaction of doing so and to understand if there were market-differentiation possibilities.

Qualitative research helps Stanley Hardware reposition its line of mirror doors

Published
November 1994
Authors
Susan Haller and Dale Benedict
Abstract
Stanley Hardware used focus groups with homeowners and contractors and one-on-one interviews with distributors and retailers in its efforts to reposition its line of mirror doors.

Questionnaire helps Owens-Corning Fiberglas examine remodelers market

Published
February 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace.

Real-time customer feedback system drives enterprise-wide action at Honeywell

Published
October 2005
Author
Anthony Pichnarcik
Abstract
A look at the efforts of Honeywell’s Automation and Control Solutions unit to incorporate the voice of the customer into its products and processes.

Research leads old-line company to change name, launch new product

Published
April 1994
Author
Edwin P. Slaughter
Abstract
Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.

Statistical package helps marketers choose forecasting models

Published
August 1988
Author
Quirk's Staff
Abstract
Forecast Pro, a statistical forecasting package designed for PCs, allows the business user to prepare forecasts of time series data using three basic methodologies - Exponential Smoothing, Box Jenkins and Dynamic Regression. Owens Corning Fiberglass uses the product in its roofing division, and Florists’ Transworld Delivery uses it to forecast key factors for its business.