Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

By The Numbers Articles

Articles that act as a forum for authors to explore issues related to quantitative marketing research. View, sort, and refine more than 25 years of Quirk's By The Nimbers articles.

 

Showing items 1-20 of 95.

Go

Sort

Refine Search

Date

Login required for most articles published within the last three years

Names of Note April 1988

Published
April 1988
Author
Quirk's Staff
Abstract
Personnel changes in marketing and marketing research

Names of Note January 1991

Published
January 1991
Author
Quirk's Staff
Abstract
Personnel changes in marketing and marketing research

Product and Service Update April 1991

Published
April 1991
Author
Quirk's Staff
Abstract
An overview of new tools and offerings for marketing and marketing research

Product and Service Update March 1992

Published
March 1992
Author
Quirk's Staff
Abstract
An overview of new tools and offerings for marketing and marketing research

Product and Service Update June/July 1993

Published
June 1993
Author
Quirk's Staff
Abstract
An overview of new tools and offerings for marketing and marketing research

Names of Note May 1994

Published
May 1994
Author
Quirk's Staff
Abstract
Personnel changes in marketing and marketing research

Names of Note June/July 1997

Published
June 1997
Author
Quirk's Staff
Abstract
Personnel changes in marketing and marketing research

Names of Note 1997

Published
October 1997
Author
Quirk's Staff
Abstract
Personnel changes in marketing and marketing research

Research Industry News March 1999

Published
March 1999
Author
Quirk's Staff
Abstract
A compilation of recent news about marketing and marketing research companies and organizations

Product and Service Update April 2002

Published
April 2002
Author
Quirk's Staff
Abstract
An overview of new tools and offerings for marketing and marketing research

By the Numbers: Stop wasting money! Don't use surveys to get answers you may already have in-house

Published
October 2003
Authors
John Goodman and David Beinhacker
Abstract
Many companies are executing surveys to gather data on questions they already have answers to. This article discusses how companies can save money by eliminating two research areas: measuring transactions where it is known that the process is stable and performance is very high, and measuring quality where there are existing internal metrics that report quality more accurately and quickly.

By the Numbers: To double-code or single-code?

Published
December 2003
Author
Stephen J. Hellebusch
Abstract
Quantitative marketing researchers typically ask open-ended questions in the surveys they conduct and record what the respondent says verbatim. The verbatim is coded. Coders group similar responses, and create summaries of what the consumers say. This article discusses double-code and single-code, providing example results to show comparison.

By the Numbers: There's just one rule in designing questionnaires

Published
February 2004
Author
Nick Andrus
Abstract
Through a bit of reverse suggestion, the author offers ways to violate the cardinal rule of questionnaire development: thou shalt not offend thy respondents. The un-suggestions include: show them you don’t care; insult them with words; insult their intelligence; and make them play the guessing game.

By the Numbers: Using research to size up a product's future

Published
March 2004
Author
Brain Cavoto
Abstract
Citing as an example the experience of a maker of servers, the article presents a guide to the questions and topics a company must address when considering adding a new product to the market.

By the Numbers: Let's test everything

Published
May 2004
Author
Stephen J. Hellebusch
Abstract
In statistical testing, the key is to make sure the right numbers are being tested.

By the Numbers: Write your RFPs right

Published
June 2004
Author
Bill Davis
Abstract
Poorly-written RFPs make it hard for both the data collection provider and the client to properly do their jobs. Guidelines for effective RFPs are presented.

By the Numbers: Common traits of successful loyalty research programs

Published
October 2004
Author
Karen Ahlgrim
Abstract
Heed warning flags such as “Our internal data says we’re doing fine” and “Let’s wait and see what happens” to avoid dooming your loyalty research program to failure.

By the Numbers: Remember when...

Published
November 2004
Author
David Nelems
Abstract
A lighthearted look at some data collection-related practices of the last four decades.

By the Numbers: The cool logic of chi-square

Published
January 2005
Author
Stephen J. Hellebusch
Abstract
Uses brief examples to illustrate the capabilities of the chi-square test.

By The Numbers: Respondent goodwill is a cooperative activity

Published
February 2005
Author
David Haynes
Abstract
Researchers have many steps they can take to improve and enhance respondent cooperation, including reducing survey length, watching for respondent fatigue and offering effective incentives.

 

More Related Content [?]

Comment on this article

comments powered by Disqus