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Marketing Research Articles Related to the Candy and Confectionery Industry

Marketing Research Articles Related to the Candy and Confectionery Industry

Showing items 1-8 of 8.

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Americans put trust in time-honored brands ... and Google?

Published
March 2010
Author
Quirk's Staff
Abstract
Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.

Bad economy can't cheapen love

Published
February 2009
Author
Quirk's Staff

Drawing more useful insights from social media data

Published
August 2012
Author
Sourabh Sharma
Abstract
Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.

Firms are going multi-platform to get their messages out to multicultural youth

Published
April 2010
Author
Amy Henry
Abstract
Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.

Halloween no treat for private-label confectioners

Published
October 2009
Author
Quirk's Staff

Tips on conducting research in Russia

Published
November 2008
Authors
Misha Neverov and Robert Schieffer
Abstract
Online research is viable in Russia but certain factors, such as uneven online adoption rates and differing technological capabilities among respondents, mean that each project must be carefully planned to ensure useful results.

Trade Talk: Syndicated study looks at healthy eating habits

Published
June 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
One study takes a comprehensive look at the behavior of people who say they eat healthy, showing that while indulgences still exist, healthy eating is still a major part of American culture.

Trade Talk: We love our desserts

Published
March 1992
Author
Joseph Rydholm, Quirk's Editor
Abstract
An overview of America's Sweet Tooth, a study of snacking habits.