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Marketing Research Articles Related to the Cereals Industry

Marketing Research Articles Related to the Cereals Industry

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Login required for most articles published within the last three years

Americans put trust in time-honored brands ... and Google?

Published
March 2010
Author
Quirk's Staff
Abstract
Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.

Data Use: Are global scales as easy as 1-2-3 or A-B-C?

Published
January 2011
Author
Kristin Cavallaro
Abstract
Survey Sampling’s Kristin Cavallaro reports on findings from a seven-country study that tested two versions of a five-point Likert scale - one verbal, one numerical - to examine country- or culture-specific differences.

In Case You Missed It... August 2009

Published
August 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Grape Nuts' quest to stay relevant; methods for coping with the recession; chatter tool harnesses WOM buzz