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Marketing Research Articles Related to Researching Children

Marketing Research Articles Related to Researching Children

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12 strategies for keeping your Gen Z community engaged

Published
April 2014
Author
Jeanne Connon
Abstract
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.

5 lessons learned from running a multigenerational panel

Published
April 2014
Author
Mary McIlrath
Abstract
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.

A marketer's guide to proposed COPPA changes

Published
October 2012
Author
Emily Goon, Quirk's Content Editor
Abstract
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign

Published
May 2009
Authors
Dana Slaughter and Kristin Schwitzer
Abstract
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

Back-to-school shopping down but not out

Published
August 2009
Author
Quirk's Staff

Child-adult qualitative designs yield richest data

Published
December 1987
Author
Diane Fraley
Abstract
The study of children as consumers is a complicated but valuable task. Child-centric product design tests and other qualitative research can yield rich data, but Diane Fraley of D.S. Fraley & Associates in Chicago knows that expertise is needed.

Children's qualitative research past and present

Published
December 1996
Author
Lynn Kaladjian
Abstract
The children's market has developed rapidly. This article discusses qualitative research considerations when working with children.

Conducting qualitative research with children

Published
March 1988
Authors
Dana Blackwell and Brett Blackwell
Abstract
Children are able to give honest and open answers for market research, but child research can be a serious and sometimes difficult task. The author provides some aspects to think about when conducting child research.

Consumer Electronics Association uses online qualitative to get the 411 on kids and their phones

Published
February 2006
Author
Tara Hutton
Abstract
A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.

Enhancing market research with kids

Published
November 1994
Author
Art Shulman
Abstract
Market research with kids isn’t the same as market research with adults: you can’t simply make the adult questions smaller. This article offers tips for conducting research with kids, including dealing with shyness, cognitive development considerations, working with different age groups and sexes, using video, rating and ranking, and interviewing parents.

Families in no rush for back-to-school shopping

Published
July 2011
Author
Quirk's Staff

Family research: Keep on trying 'til you reach the highest (common) ground

Published
April 2012
Author
Janet Oak
Abstract
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.

Firms are going multi-platform to get their messages out to multicultural youth

Published
April 2010
Author
Amy Henry
Abstract
Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.

Focus groups with kids . . imagine

Published
December 1996
Author
Karen M. Forcade
Abstract
Qualitative research with children is quite different from that with adults. This article discusses five techniques for working with children in focus groups.

Food marketing to tweens and teens

Published
February 2005
Author
Ted Mininni
Abstract
Examines the effects that mothers and teens have on each other as buyers and consumers of products.

Getting kids to notice your brand

Published
February 2004
Author
Martin Lindstrom
Abstract
Companies wishing to attract the attention of tween consumers must throw out their ideas of conventional marketing and embrace a new, 24/7 approach. Based on research with tweens across the world, the author explores some successful tween-aimed marketing programs and offers advice on how marketers can create their own buzz with this important audience.

Guidelines for easing parental fears regarding online research

Published
February 2011
Author
Pam Goldfarb Liss
Abstract
When interviewing kids online, researchers can take the steps outlined here to reassure nervous parents that family privacy is being respected and that the online research process is safe.

Hollywood and Washington, D.C., influence Halloween '08

Published
October 2008
Author
Quirk's Staff

Ignore mom when doing children research

Published
December 1987
Author
Quirk's Staff
Abstract
When conducting interviews with children, Karen Forcade, president of the Youth Research division at Consumer Sciences Inc., (CSI) Brookfield Center, Conn. insists that the best interviews are the ones without parents. Inviting parents into interviews will influence the children, making the interview less effective.