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Marketing Research Articles Related to Researching College Students

Marketing Research Articles Related to Researching College Students

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Families in no rush for back-to-school shopping

Published
July 2011
Author
Quirk's Staff

For maximum response rates in online surveys, keep respondents in mind

Published
January 2003
Author
Frank X. Allen
Abstract
SAT sponsor the College Board used both paper and online surveys to conduct research with 3,200 admissions officers and gather information on trends in college admissions.

Generation Y offers huge market for automakers

Published
July 2003
Author
Brian Maraone
Abstract
A great opportunity exists for automakers to target Generation Y. This article presents a study of Generation Y by Synovate Motoresearch, Inc.

In Case You Missed It... May 2011

Published
May 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: word-of-mouth; texting in class

Penn State University conducts multi-level research to launch its online campus

Published
July 1998
Author
James Fong
Abstract
Penn State University applied a wide range of research methods to determine the potential of its online learning program, the World Campus. The researchers used interviews, electronic questionnaires and e-mail surveys. Participants included associations, business leaders, students currently in or inquiring about its independent learning program, faculty and professionals in a variety of fields.

Surveying collegiate Net surfers -- Web methodology or mythology

Published
July 1999
Authors
Steve Wygant and Ron Lindorf
Abstract
Though data collection via the Internet has been growing in popularity, no one seems completely sure what to make of data gathered using this medium. The most heated debate regards validity. Brigham Young University used a split-method survey of on-campus residents to test the impacts of two different methods of data collection on self-selection and sampling bias: one electronic, one paper.

Trade Talk: Syndicated study finds college market viable

Published
December 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
College students are often mistakenly seen as having less buying power and influence than adults. This article discusses the findings of CollegeTrack’s research with students on 30 college campuses across the United States, including misconceptions about this buying segment and advertising during Spring Break.