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Marketing Research Articles Related to Communication Strategy Research

Marketing Research Articles Related to Communication Strategy Research

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From sex to shopping, study indicates a shift in today’s man

Published
October 2014
Author
Patrick Buckley
Abstract
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.

In Case You Missed It... October 2014

Published
October 2014
Author
Quirk's Staff
Abstract
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.

Meta-analysis reveals best practices for more effective marketing claims

Published
December 2012
Authors
Paul Janssen and Gerard Loosschilder
Abstract
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

Using conjoint to fine-tune your brand’s messaging

Published
July 2014
Author
Steven Struhl
Abstract
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.