Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to Communication Strategy Research

Marketing Research Articles Related to Communication Strategy Research

Showing items 1-2 of 2.

Sort

Refine Search

Date

Login required for most articles published within the last three years

Meta-analysis reveals best practices for more effective marketing claims

Published
December 2012
Authors
Paul Janssen and Gerard Loosschilder
Abstract
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

Using conjoint to fine-tune your brand’s messaging

Published
July 2014
Author
Steven Struhl
Abstract
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.