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Marketing Research Articles Related to the Communications Industry

Marketing Research Articles Related to the Communications Industry

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Research shows importance of service level agreements as potential marketing tool for communications firms

Published
April 2002
Author
Joseph Rydholm, Quirk's Editor
Abstract
While service level agreements (SLA) aren’t available to small-scale users, they are common in the business world. This article discusses a recent Web-based survey on SLAs conducted with 3,000 IT professionals.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign

Published
May 2009
Authors
Dana Slaughter and Kristin Schwitzer
Abstract
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

In Case You Missed It... August 2011

Published
August 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities

Using competitor mystery shopping to evaluate your own SWOTs

Published
January 2013
Author
Judith Ann Hess
Abstract
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.

Integrating big data and traditional research

Published
May 2014
Author
Greg Mishkin
Abstract
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.

Using conjoint to fine-tune your brand’s messaging

Published
July 2014
Author
Steven Struhl
Abstract
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.

Survey Monitor August 2014

Published
August 2014
Author
Quirk's Staff
Abstract
A collection of recent consumer and business marketing research findings

From sex to shopping, study indicates a shift in today’s man

Published
October 2014
Author
Patrick Buckley
Abstract
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.

Queue Bits

Published
December 2014
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care

Is wearable tech set to revolutionize health care market research?

Published
January 2015
Author
Huw Davies
Abstract
The author discusses the possible impact wearable tech will have on health care market research.

Queue Bits

Published
May 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio

Using change leadership to raise the profile of marketing research

Published
July 2015
Author
Yvette Wikstrom
Abstract
By taking steps to enable employee buy-in, marketing researchers can understand an organization's readiness for change vs. the complexity and scope of the project, enabling success when implementing a new research program.