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Marketing Research Articles Related to Competitive Intelligence

Marketing Research Articles Related to Competitive Intelligence

Showing items 1-11 of 11.

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By the Numbers: Conducting research in an extraordinary economic climate

Published
June 2009
Authors
Keith Malo and John Widmer
Abstract
The authors offer several suggestions for maximizing research budgets during tough times, including eliminating projects that don’t add value, changing methodologies and using free or low-cost Web-based resources to keep tabs on the competition.

By the Numbers: How to use research to measure an app's impact

Published
October 2013
Author
Jason Jacobson
Abstract
Your company’s app is a critical link to your consumers. Here’s a quick look at measuring its effectiveness.

Conducting competitive intelligence research among Internet providers in Brazil

Published
November 2010
Author
Geisa Rodrigues
Abstract
The author details a competitive intelligence study of six Internet service providers in Brazil and how a mix of primary and secondary research helped obtain the information needed for the client to introduce a new service.

Cyber-intelligence and market intelligence

Published
November 1997
Authors
John McGonagle and Carolyn Vella
Abstract
Over the next several years, a new form of business intelligence will emerge. This article discusses cyber-intelligence, including its many building blocks: competitive intelligence, strategic intelligence, market intelligence, crisis management, benchmarking, reverse engineering and defensive intelligence.

Market intelligence versus marketing research

Published
December 2004
Author
Ed Crowley
Abstract
The article puts forth a scheme for organizing a company’s market intelligence systems and processes.

Measuring your competitive strength

Published
October 1996
Author
Michael T. Branham
Abstract
Competitive strength is a valuable tool for measuring effectiveness. This article discusses competitive strength, including measurement and calculation.

Qualitative technique pits opposing groups to create insights

Published
December 2011
Author
Kieron Mathews
Abstract
In the Rotated Opposed View method, a product or service’s users and non-users watch, listen and learn from each other to help observers develop more effective marketing strategies.

Research guides Bell Atlantic Directory marketing

Published
May 1989
Author
Ted Allen
Abstract
Bell Atlantic uses market research and information support to remain competitive in the challenging Atlantic region. Key to its success is the company’s approach to market information management, which includes data support, validity and reliability assessment and database design and maintenance.

Trade Talk: Are your competitive secrets worth protecting?

Published
December 1998
Author
Joseph Rydholm, Quirk's Editor
Abstract
A review of two books that offer tips on keeping tabs on the competition and keeping your own company's secrets away from prying eyes.

Trade Talk: Two more possibilities for your research library

Published
May 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
This column reviews Practical Marketing Research by Jeffrey L. Pope and Analyzing Your Competition by Tim Powell.

Using competitor mystery shopping to evaluate your own SWOTs

Published
January 2013
Author
Judith Ann Hess
Abstract
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.