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Marketing Research Articles Related to the Consumer Durables Research

Marketing Research Articles Related to the Consumer Durables Research

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An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Custom store audits

Published
January 1989
Author
Al Goldsmith
Abstract
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.

Ethnography-based hybrid research stretches four continents to study workplace interaction

Published
November 2012
Author
Brian Green
Abstract
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

New strategies are needed to restart energy efficiency efforts

Published
August 2013
Author
David C. Lineweber
Abstract
The author explores research that uncovered reasons why energy efficiency efforts have stalled and offers strategies to adapt them to consumers' mind-sets and economic situations.

Remodel-Lite: Homeowners freshen homes - and stretch budgets - with small projects and updates

Published
May 2010
Author
Quirk's Staff
Abstract
An extreme home makeover is not in the cars for most Americans in this economy, but a certain group of consumers has started a Remodel-Lite trend, which focuses on freshening up everyday items and finding ways to make their home-improvement budgets make the most impact.

Think you know segmentation? Think again! A close look at 4 core analyses

Published
December 2013
Author
Kevin Gray
Abstract
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.

Using social media as the next step in CRM

Published
August 2012
Author
Suresh Subbiah
Abstract
Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.