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Marketing Research Articles Related to Consumer Promotion Research

Marketing Research Articles Related to Consumer Promotion Research

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Agri-marketers direct mail with syndicated study

Published
July 1989
Author
Quirk's Staff
Abstract
With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.

Research encourages a comprehensive redesign of Blue Nun packaging

Published
October 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Rx for CEM: Get out from behind the desk

Published
June 2014
Author
David D. Fish
Abstract
Big data may be the buzzword of the day, but sometimes it's important to leave the desk and go out to see exactly what is going on.

The new normal of consumer behavior and how to respond

Published
October 2014
Author
Alton L. Adams
Abstract
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.

Why brand innovation is a vital consumer selling point

Published
July 2015
Author
Jonathan Pirc
Abstract
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.

Meet the HENRYs, an important demographic you’ve probably never heard of

Published
July 2015
Author
Pam Danziger
Abstract
In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.

Queue Bits: Consumers prefer customer service assistance via texting

Published
August 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: customer support; consumer testimonials; small business; appearance; gas prices