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Marketing Research Articles Related to the Consumer Services

Marketing Research Articles Related to the Consumer Services

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Custom store audits

Published
January 1989
Author
Al Goldsmith
Abstract
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.

Research encourages a comprehensive redesign of Blue Nun packaging

Published
October 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Leveraging the innovation process to solve customer experience issues

Published
July 2014
Author
Len Ferman
Abstract
The author provides an outline for applying the principles of innovation to explore customer needs and solve customer experience issues.

How to link customer loyalty to profits

Published
July 2014
Author
Michaela Mora
Abstract
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.

When customer experience is not getting better, customer insights can help

Published
July 2014
Author
John Goodman
Abstract
The author provides methods of leveraging VOC and customer insights to improve customer experience.

Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy

Published
October 2014
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.

Drivers of customer satisfaction are changing and banks must change in response

Published
October 2014
Author
Sheri Petras
Abstract
Drawing from results of an annual study of bank satisfaction, author Sheri Petras illustrates how technology and communication are increasingly key factors influencing bank customer experience.

Why it’s important to give customers choices of ways to contact you

Published
October 2014
Authors
Crystal Collier and Gavin Winter
Abstract
The lure of relying on Web-based customer-contact methods is strong for brands and companies but sometimes customers just want to pick up the phone to solve their problems. Thus, the authors argue, companies must offer customers a range of ways to interact with them.

Queue Bits

Published
December 2014
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing

Foundational study on coffee equity helps QSR chain compare online, mobile MR

Published
January 2015
Author
Jim Lane
Abstract
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.

Is wearable tech set to revolutionize health care market research?

Published
January 2015
Author
Huw Davies
Abstract
The author discusses the possible impact wearable tech will have on health care market research.

10 things researchers need to know about the Internet of Things

Published
June 2015
Authors
Sean Campbell and Scott Swigart
Abstract
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.

Why brand innovation is a vital consumer selling point

Published
July 2015
Author
Jonathan Pirc
Abstract
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.

A focused approach to optimizing omnichannel service

Published
October 2015
Author
Cynthia J. Grimm
Abstract
Omnichannel customer service is a laudable goal but the author argues that it’s better to understand customers’ needs and focus on steering them to the solution that’s best for them.

Queue Bits – When Americans experience “digital amnesia”

Published
October 2015
Author
Quirk's Staff

Leveraging MR to improve customer experience: asking the right people the right questions

Published
November 2015
Author
David D. Fish
Abstract
The author shares why asking the right questions and collecting quality data are key to implementing a customer experience program.

Queue Bits: Americans are turning to social media sites as a news source

Published
November 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: social media; Internet advertising; video streaming; customer service; retail technology.

In Case You Missed It... August 2014

Published
August 2014
Author
Quirk's Staff
Abstract
News and notes on marketing and research: health care goes digital; dollar store popularity.

Survey Monitor August 2014

Published
August 2014
Author
Quirk's Staff
Abstract
A collection of recent consumer and business marketing research findings

 

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