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Marketing Research Articles Related to Researching Consumers

Marketing Research Articles Related to Researching Consumers

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10 key activities in measuring and communicating pharma product launch excellence

Published
March 2015
Author
David Hanlon
Abstract
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.

10 things researchers need to know about the Internet of Things

Published
June 2015
Authors
Sean Campbell and Scott Swigart
Abstract
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.

10 tips on fostering consumer loyalty and driving satisfaction

Published
October 2014
Author
Bob Macdonald
Abstract
The author provides 10 tips for brands looking to differentiate themselves from the competition.

4 things qualitative researchers can learn from Humans of New York founder Brandon Stanton

Published
May 2015
Author
Garrett McGuire
Abstract
Rather than proclaim qualitative dead, the author argues, researchers should invigorate the qualitative interview process by drawing inspiration from sources such as the popular Humans of New York blog.

4 ways advertisers can gain trust and connect with target audiences

Published
July 2015
Author
Brian Fletcher
Abstract
Brian Fletcher provides steps advertisers and marketers can take to gain audience trust.

5 ways to improve packaging research

Published
March 2015
Authors
Gail Ritacco and Peter Clarke
Abstract
The authors provide five tips for improving packaging research studies.

5 ways to leverage the crucial holiday shopping season

Published
December 2014
Author
Scott Robinson
Abstract
Scott Robinson provides five ways retailers can make the most out of the holiday shopping season.

6 ways to extract customer insights from social conversations

Published
February 2015
Abstract
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.

A 4-pillar framework for entering an emerging market

Published
April 2015
Author
Sarah Boumphrey
Abstract
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.

A case study of MR design conceptualization

Published
February 2015
Author
Michael Lieberman
Abstract
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.

A comparison of consumer and business-to-business customer satisfaction research

Published
October 2004
Author
Doug Berdie
Abstract
An examination of the role of customer satisfaction research in the business-to-business and consumer settings highlights how each situation influences the measurement of satisfaction.

A guide to developing a CRM process in the health care setting

Published
June 2005
Author
Nancy Paddison
Abstract
This article covers the process of applying customer relationship management techniques in the health care setting, using CRM as a support for strategic planning, building loyalty and promoting organizational strengths.

A look at consumer-driven health care informatics

Published
June 2005
Author
Dinesh Sharma
Abstract
Health care informatics - a hybrid discipline of health sciences and information technology - is giving the industry greater access to data on consumer behavior.

A look at the gluten-free movement and how food companies have responded to it

Published
October 2012
Author
Eileen Acello
Abstract
More than just a fad, the author argues, living gluten-free is a necessity for celiac disease sufferers. As a result, these consumers offer the food makers who meet their needs the chance to earn a lifetime of trust and loyalty.

A marketer's guide to increasing prices

Published
October 2010
Author
Gerald Linda
Abstract
Finally on the upswing of a global economic meltdown, marketers are beginning to consider raising prices to recoup losses and keep up with inflation. The author offers several strategies, tactics and communication plans to increase prices without losing business.

A new perspective on Hispanic media planning

Published
June 2005
Author
Felipe Korzenny
Abstract
The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.

A primer on Hispanic teens

Published
June 2005
Author
Mary Baroutakis
Abstract
The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

A qualitative approach to consumer-based concept development

Published
December 2005
Author
Judith Lerner
Abstract
A method for building concept statements with consumers to get at what is truly important to them is outlined. Words or phrases are written on cards and shown to respondents, who sort them based on relevance, appeal and similarity. The underlying emotional reasons for the sort can be probed, leading to insights into consumer motivation that might not otherwise be apparent.

 

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