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Marketing Research Articles Related to Couponing Research

Marketing Research Articles Related to Couponing Research

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Agri-marketers direct mail with syndicated study

Published
July 1989
Author
Quirk's Staff
Abstract
With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.

Back-to-school shopping down but not out

Published
August 2009
Author
Quirk's Staff

Forget Clueless: the truth about teen spending

Published
February 2012
Author
Amy Henry
Abstract
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.

In Case You Missed It... December 2011

Published
December 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

In Case You Missed It... June 2012

Published
June 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and marketing research: couponing backfires; social media and elections

In Case You Missed It... May 2009

Published
May 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked

Instant gratification drives consumer reward program preferences

Published
July 2010
Author
Quirk's Staff
Abstract
Does a poor economy shape reward program preferences? A survey indicates that consumers increasingly prefer immediate benefits even when smaller rather than waiting for a larger rewards.

Let's make a deal: The gamification of the saving experience

Published
October 2011
Author
Quirk's Staff
Abstract
Research from Chicago research company Mintel indicates that consumers have grown to enjoy bargain-hunting as a pastime.