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A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

How a lack of money turned me into an innovative researcher

Published
April 2013
Author
Clint Jenkin
Abstract
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

How online communities can tap a company's greatest unused resource: the consumer

Published
June 2010
Author
Mark Simon
Abstract
Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.

How Web communities can change the way we do research

Published
July 2007
Author
Gregory S. Heist
Abstract
Web communities engage customers, help uncover “eureka” moments, locate brand advocates, offer real-time results and create a forum where customers can talk about topics that are important to them.

In Case You Missed It... December 2010

Published
December 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: 2010 holiday trends; feelings on social networking; Gap's crowdscourcing gaffe

In Case You Missed It... December 2011

Published
December 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

In Case You Missed It... December 2013

Published
December 2013
Author
Quirk's Staff
Abstract
News and notes on marketing and research: an app for the flu; Facebook taking on Twitter

In Case You Missed It... November 2012

Published
November 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Trading up brands; Volvo's crowdsourcing campaign

Lessons learned from creating an MROC for Millennials

Published
April 2011
Authors
Robert Moran, Jennifer Myers, Allison Quigley and Sparky Zivin
Abstract
The authors detail the nuances of launching and maintaining an online community of Generation Y consumers and offer tips to marketers interested in community-building.

Research goes organic - could crowdsourcing work for you?

Published
August 2010
Author
Kevin Lonnie
Abstract
Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.

Social media data demands a marriage of high-tech and high-touch

Published
August 2013
Authors
Christian Waldheim and Natasha Stevens
Abstract
One approach to social media data analysis sees value in adding a human element to the necessarily tech-based aspects of the process.

The power of prediction markets

Published
May 2013
Author
Julie Wittes Schlack
Abstract
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Thoughts on using the new online qualitative tools

Published
May 2013
Author
Nicole M. Freund
Abstract
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

Where will your company’s next great idea come from? From your customers.

Published
July 2007
Authors
Mike Waite and Emily Morris
Abstract
Collaborating with customers, through online communities, offers a new and exciting way to develop new product ideas. The authors present examples from Del Monte Foods and its research with pet owners and from a toy manufacturer and snack-food maker.