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Marketing Research Articles Related to DIY Research

Marketing Research Articles Related to DIY Research

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A beginner's guide to DIY research

Published
August 2012
Author
Tom Cates
Abstract
Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.

A report on the 2011 Quirk’s salary survey of corporate researchers

Published
July 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
While results from the 2011 Quirk’s salary survey show status quo on the compensation front for corporate researchers, respondents expressed angst over social media data and other threats to the research function.

Does DIY research offer real competition for research suppliers?

Published
August 2011
Author
Timothy Davidson
Abstract
A survey of corporate researchers uncovered views on the pros and cons of DIY research.

Facebook Graphs: Charting a new course for MR recruiting?

Published
February 2013
Author
Lorin Drake
Abstract
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.

How a lack of money turned me into an innovative researcher

Published
April 2013
Author
Clint Jenkin
Abstract
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

If insights are so important, why isn't MR valued more highly?

Published
March 2013
Author
Edward Appleton
Abstract
The author suggests reasons why marketing research isn't valued more highly within organizations and what action researchers can take to prove and improve their worth in their colleagues' eyes.

Industry faces increasing competition from DIY surveys

Published
February 2003
Author
Bill MacElroy
Abstract
There is a battle in the market research industry between corporate research departments and the product decision makers, newly armed with do-it-yourself (DIY) research software. This article discusses DIY surveys, including observations about the success of the DIY software competing with the internal research department.

Research vendor salary survey: Salaries up, satisfaction down

Published
July 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Quirk's 2011 provider-side salary survey shows increased salaries but a decline in satisfaction and more researchers considering new employment opportunities. Vendor-side researchers also tout the importance of certification and training and keeping up with new technology.

Researchers weigh in on the past 25 years and opine on the next

Published
October 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Research veterans give their views on what the industry’s done right - and wrong - over the past decades and what we can expect the future to hold.

Trade Talk: Collecting data isn't enough

Published
July 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article reviews this year’s Marketing Research Association meeting, focusing on the lesson highlighted at the meeting: researchers need to go beyond mere data collection.

Trade Talk: DIY is OK

Published
July 2006
Author
Joseph Rydholm, Quirk's Editor
Abstract
A review of three books - The Snapshot Survey, Guerrilla Marketing Research, and Don’t Get Fooled Again - which aim to improve the quality of research conducted by readers who want to do it themselves.

Trade Talk: Is Google being evil with Consumer Surveys service?

Published
May 2012
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article provide a brief overview of Google's Consumer Surveys service and what it might mean for the marketing research industry.

Trade Talk: Rx for a new year

Published
January 2013
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article looks at the ways research can prepare for and adapt to upcoming industry changes.

Trade Talk: What’s keeping researchers awake at night?

Published
July 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Editor Joseph Rydholm dives into the verbatim responses from Quirk's annual salary survey.

Why isn't more research commissioned?

Published
May 2012
Author
Edward Appleton
Abstract
The author addresses companies or pockets within companies that could commission research but don't and offers insight into what deters them from research.