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Marketing Research Articles Related to DIY Research

Marketing Research Articles Related to DIY Research

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* A beginner's guide to DIY research

Published
August 2012
Author
Tom Cates
Abstract
Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.

A report on the 2011 Quirk’s salary survey of corporate researchers

Published
July 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
While results from the 2011 Quirk’s salary survey show status quo on the compensation front for corporate researchers, respondents expressed angst over social media data and other threats to the research function.

* Does DIY research offer real competition for research suppliers?

Published
August 2011
Author
Timothy Davidson
Abstract
A survey of corporate researchers uncovered views on the pros and cons of DIY research.

How a lack of money turned me into an innovative researcher

Published
April 2013
Author
Clint Jenkin
Abstract
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

* Trade Talk: Rx for a new year

Published
January 2013
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article looks at the ways research can prepare for and adapt to upcoming industry changes.

 

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