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Marketing Research E-Newsletter Articles

These articles are from our twice-monthly e-newsletter. View, sort, and refine all Quirk's marketing research E-newsletter articles.

 

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10 common marketing research mistakes – from the 1970s

Published
August 2012
Author
James H. Nelems
Abstract
This article by Jim Nelems originally appeared in Southern Advertising and Markets in the mid-1970s, detailing 10 common mistakes in marketing research, which still apply over three decades later.

10 tips for conducting better product research with clinicians

Published
January 2013
Author
Joe Kalinowski
Abstract
When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.

10 tips on fostering consumer loyalty and driving satisfaction

Published
October 2014
Author
Bob Macdonald
Abstract
The author provides 10 tips for brands looking to differentiate themselves from the competition.

10 ways to leverage client support and increase sales

Published
August 2014
Author
Steve Henke
Abstract
Steve Henke provides 10 ways firms can leverage existing client support to build trust with prospective clients.

15 easy, low-cost marketing and sales tactics for 2014 – Part I

Published
January 2014
Author
Steve Henke
Abstract
In the first installment of a two-part article, Steve Henke provides eight “little” ways a company can improve its marketing and sales without spending much – if any – money, from sprucing up e-mail signatures to gathering client testimonials.

15 easy, low-cost marketing and sales tactics for 2014 – Part II

Published
February 2014
Author
Steve Henke
Abstract
In the final installment of a two-part article, the author outlines seven additional ways a company can boost its marketing and sales efforts without breaking the bank. The list focuses on gathering competitive intelligence and talking to current and former clients about what they like - and don't like - about your offerings.

15 reasons e-mail still matters in sales and marketing

Published
August 2012
Author
Steve Henke
Abstract
With the recent growth of mobile and social media marketing, e-mail is often overlooked in sales and marketing plans. The author offers 15 reasons why e-mail is still relevant and five rules marketers can follow to improve their success with e-mail.

2008's new products fail to register

Published
November 2008
Author
Quirk's Staff

2009 shakes up America's favorite movie stars

Published
February 2010
Author
Quirk's Staff
Abstract
America's top 10 favorite actors include some who have stood the test of time and some who are hot right now - especially as defined by the Hollywood Foreign Press.

25 low- or no-cost ways to grow your business

Published
October 2012
Author
Steve Henke
Abstract
Great marketing that can help businesses grow doesn't have to be costly. Here are 25 tips researchers can use to improve their visibility, reach and effectiveness that cost little more than time.

4 approaches to influencing with impact

Published
November 2014
Author
Paul Kirch
Abstract
Effective influence doesn’t just happen. Paul Kirch provides four influencing approaches that can be used to get results and build relationships.

4 ways mobile research challenges insights pros

Published
October 2013
Author
Bala Rajan
Abstract
The author details four challenges MR and insights professionals face when conducting mobile research, such as lack of detailed responses and being unfamiliar with the medium, and suggests solutions on how to overcome these hurdles.

5 marketing trends and how MR must respond

Published
April 2014
Author
Brian Fletcher
Abstract
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.

5 steps to set your MR project up for success

Published
December 2013
Author
Frank Pleticha
Abstract
Laying out a five-step process for research design, this article details the questions practitioners should ask themselves before beginning a project to help ensure that it is successful.

5 trends shaping customer insights

Published
October 2014
Author
Dirk Huisman
Abstract
The author explores five emerging industry trends shaping the future of market research.

5 ways to leverage the crucial holiday shopping season

Published
December 2014
Author
Scott Robinson
Abstract
Scott Robinson provides five ways retailers can make the most out of the holiday shopping season.

6 essential steps for successful global segmentation

Published
January 2014
Author
Chrissie Wells
Abstract
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.

8 steps to successful business blogging

Published
November 2014
Author
Mark Satterfield
Abstract
The author provides eight steps to help create a compelling, business-driving blog.

A beginner's guide to DIY research

Published
August 2012
Author
Tom Cates
Abstract
Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.

A bird's-eye view of what mobile can do

Published
July 2013
Author
Jerry W. Thomas
Abstract
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.

 

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