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Marketing Research E-Newsletter Articles

These articles are from our twice-monthly e-newsletter. View, sort, and refine all Quirk's marketing research E-newsletter articles.

 

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* 10 common marketing research mistakes – from the 1970s

Published
August 2012
Author
James H. Nelems
Abstract
This article by Jim Nelems originally appeared in Southern Advertising and Markets in the mid-1970s, detailing 10 common mistakes in marketing research, which still apply over three decades later.

* 10 tips for conducting better product research with clinicians

Published
January 2013
Author
Joe Kalinowski
Abstract
When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.

15 reasons e-mail still matters in sales and marketing

Published
August 2012
Author
Steve Henke
Abstract
With the recent growth of mobile and social media marketing, e-mail is often overlooked in sales and marketing plans. The author offers 15 reasons why e-mail is still relevant and five rules marketers can follow to improve their success with e-mail.

2008's new products fail to register

Published
November 2008
Author
Quirk's Staff

2009 shakes up America's favorite movie stars

Published
February 2010
Author
Quirk's Staff
Abstract
America's top 10 favorite actors include some who have stood the test of time and some who are hot right now - especially as defined by the Hollywood Foreign Press.

* 25 low- or no-cost ways to grow your business

Published
October 2012
Author
Steve Henke
Abstract
Great marketing that can help businesses grow doesn't have to be costly. Here are 25 tips researchers can use to improve their visibility, reach and effectiveness that cost little more than time.

* A beginner's guide to DIY research

Published
August 2012
Author
Tom Cates
Abstract
Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.

* A great research sales team starts with great leadership

Published
August 2011
Abstract
This article addresses ways research companies can improve their sales and business development process and staff by providing solid leadership and support.

* A marketer's guide to increasing prices

Published
October 2010
Author
Gerald Linda
Abstract
Finally on the upswing of a global economic meltdown, marketers are beginning to consider raising prices to recoup losses and keep up with inflation. The author offers several strategies, tactics and communication plans to increase prices without losing business.

* A marketer's guide to proposed COPPA changes

Published
October 2012
Author
Emily Goon, Quirk's Content Editor
Abstract
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.

* A research blogger on research blogs - the 10 must-reads (and a few honorable mentions)

Published
August 2010
Author
Kathryn Korostoff
Abstract
Research blogger Kathryn Korostoff divulges the 10 research-related blogs she feels has the strongest content and relevance to the industry.

* A step further: Measuring improvement of NPS

Published
July 2012
Author
Michael Lieberman
Abstract
Using a fictional case study of a cable company, this article details how to use multivariate and regression analysis to measure improvements to a brand's Net Promoter Score.

* A system for success: Establishing a sales process

Published
July 2012
Author
Paul Kirch
Abstract
The author suggests several different processes businesses can put in place to establish a sales process to increase accountability, motivation and success among the sales staff.

A two-prong approach to B2B customer satisfaction research

Published
April 2013
Author
John Coldwell
Abstract
The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.

Ad research and the element of emotional surprise - the tale of Susan Boyle

Published
May 2010
Author
Charles Young
Abstract
The overnight success of Susan Boyle may provide insight into what marketers and advertisers can do to promote emotional engagement with a brand. The author dissects Susan Boyle's television performance to determine the point where her "brand" began.

Ad research: Get 'em when they're tired?

Published
November 2009
Author
Quirk's Staff
Abstract
Mental fatigue may play a role in an audience's reception of an ad. Exposure to advertising when consumers are tired or worn out can strengthen the confidence consumers have about their attitudes about an advertised brand.

* Affective positioning: how research can help marketers understand consumer emotions

Published
October 2010
Author
Roger A. Straus
Abstract
The author suggests that researchers and marketers alike would benefit from looking beyond a product, brand or company's natural positioning and also assess its rational, affective and relational positioning.

* All chatter's not good chatter - tips for monitoring negative online media

Published
November 2012
Author
V. Kanchana
Abstract
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.

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