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Marketing Research E-Newsletter Articles

These articles are from our twice-monthly e-newsletter. View, sort, and refine all Quirk's marketing research E-newsletter articles.

 

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How to spot and nurture your innovative employees

Published
August 2009
Author
Quirk's Staff
Abstract
This article includes tips from authors Cyndi Laurin and Craig Morningstar's book The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business on the qualities most innovators possess and how to bring the best out in them.

How market research can defend false-advertising claims

Published
November 2009
Author
Joel Zeiler
Abstract
Marketing research can play a major role in resolving false-advertising claims. Here are some tips on how to get the most out of litigation research and how to make timely, objective research your best ally.

Wanted: a research vendor with the perfect mix

Published
November 2009
Author
Janet Savoie
Abstract
The author offers seven tips on how to achieve a perfect mix of quality and service to offer a boutique-like experience to research clients.

Ad research: Get 'em when they're tired?

Published
November 2009
Author
Quirk's Staff
Abstract
Mental fatigue may play a role in an audience's reception of an ad. Exposure to advertising when consumers are tired or worn out can strengthen the confidence consumers have about their attitudes about an advertised brand.

Top 10 holiday shopping trends: Consumers get down and thrifty

Published
November 2009
Author
Quirk's Staff
Abstract
Consumers gird their loins for yet another holiday season in tough economic times and find ways to made do without dampening the spirit of the season. Among the top trends: big meals, waiting out great deals and home-made or second-hand gifts.

Varying attitudes fit Thanksgiving dinners into any food lifestyle

Published
November 2009
Author
Quirk's Staff
Abstract
Experian Simmons defines five distinct food lifestyle segments, based on purchasing habits and attitudes toward food, and explores how each of the five segments differ in preparing Thanksgiving meals.

How savvy problem-solving can improve research's image (and how to do it)

Published
November 2009
Author
Quirk's Staff
Abstract
When researchers encounter angry internal clients, here five ways to diffuse the situation and strengthen the professional relationship. Research departments can benefit from good problem-solving skills and a willingness meet the needs of others.

Pharma's a battlefield: why companies should spend, not skimp, on market research

Published
November 2009
Author
Andrew D. Cutler
Abstract
The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.

No more Mr. Nice Guy: professional respondents in qualitative research

Published
December 2009
Author
Mark Goodin
Abstract
The author sheds light on the problem of professional respondents in qualitative research and offers several steps researchers and recruiters can take to ferret out the cheaters.

Budget-conscious wine drinkers not thinking inside the box

Published
December 2009
Author
Quirk's Staff
Abstract
According to Mintel, the U.S. wine market is expected to increase. Consumer searching sophistication at a fair price find their niche with affordable domestic labels.

Rapport and reports - what matters to health-care research end users?

Published
December 2009
Authors
Michael Feehan, Denise Wong, John Hartman and Linda Lawrie
Abstract
Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.

The two-room focus group: how to restructure and enrich responses

Published
December 2009
Author
Gavin Johnston
Abstract
The author suggests that challenging the traditional focus group set-up will get respondents thinking outside the box to provide richer, more creative feedback.

Middle-class Americans financially fragile but not reliant on credit cards

Published
December 2009
Author
Quirk's Staff
Abstract
A TNS study indicates that while many Americans aren't saving for a rainy day, more are likely to turn to savings or family and friends in the event of a financial emergency.

The Top 10s in 2009 entertainment

Published
December 2009
Abstract
The Nielsen Company documents the most successful products and people of 2009 entertainment.

How researchers can manage the middle-ground

Published
December 2009
Author
Quirk's Staff
Abstract
Between keeping clients, executives and participants satisfied, researchers can often feel that they're burning out from both ends. Here are a few tips on how to navigate the middle-ground.

Nielsen cites five retailing trends for 2010

Published
January 2010
Author
Quirk's Staff
Abstract
Will 2010 bring the return carefree and frivolous spending? Nielsen vice president Todd Hale is skeptical. Instead, Hale predicts 2010 retailing trends to include consolidation and store-brand survival.

Talk of increased travel just a lot of hot air?

Published
January 2010
Author
Quirk's Staff
Abstract
Leisure travel is expected to increase by mid-2010; Americans say that they are planning to travel more, but an Ipsos Marketing poll indicates they aren't booking the plans to back it up.

QRCA responds to article on qualitative cheaters

Published
January 2010
Author
Judith Langer
Abstract
QRCA member Judy Langer responds to Marc Goodin's article addressing professional respondents in qualitative research and details what action has been and can be taken to control cheaters and repeaters.

Are car and beer ads lost amidst network promotion during the Super Bowl?

Published
January 2010
Author
Quirk's Staff
Abstract
Super Bowl advertisers are spending more money only to compete with more ads - an increasing number of which are for the network, by the network.

Majority of Americans plan to help Haiti relief

Published
January 2010
Author
Quirk's Staff
Abstract
Following the devastating earthquake in Haiti, the majority of Americans have given or plan to give to the relief efforts.

 

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