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Marketing Research Articles Related to E-mail Surveys

Marketing Research Articles Related to E-mail Surveys

Showing items 1-7 of 7.

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E-mail surveys: what we've learned thus far

Published
July 1999
Authors
Barbara A. Schuldt and Jeffrey Totten
Abstract
The growth of the Internet and computer networks has resulted in a steady stream of research into the use of e-mail as a data collection tool. This article discusses what researchers have learned about e-mail surveys as a research tool, including advantages and drawbacks.

How Sony BMG used the Web to reach a disappearing audience

Published
February 2010
Author
Emily Goon, Quirk's Content Editor
Abstract
After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”

Qualitatively Speaking: Mining LinkedIn for B2B interview leads

Published
March 2010
Authors
Sean Campbell and Scott Swigart
Abstract
Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.

Software makers choose Web, e-mail to measure customer loyalty, satisfaction

Published
April 1999
Author
John Chisholm
Abstract
Four companies in the customer relationship management software industry used e-mail and the Internet to assess customer satisfaction and loyalty compared with that of their closest competitors.

The impact of gender in e-mailed survey invitations

Published
July 2009
Author
Philip Derham
Abstract
In response to a similar exercise in Germany, the author fielded a test in Australia to see if prospective respondents would respond differently to an e-mailed survey invitation sent by a man versus one from a woman. While gender appears not to be a factor, some interesting findings arose from including location-specific information in the subject line.

When it comes to mobile respondent experience and data quality, survey design matters

Published
August 2014
Author
Nicole Mitchell
Abstract
Nicole Mitchell looks at the importance of survey design as respondent use of smartphones and tablets increases.