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Marketing Research Articles Related to Research with Employees

Marketing Research Articles Related to Research with Employees

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A look at some of the issues surrounding qualitative research among employees

Published
February 2008
Author
Peter Goudge
Abstract
While focus groups with employees may resemble those conducted with consumers, there are a host of factors that make them different. Safeguarding an employee's privacy, thus allowing them the freedom to speak freely during the groups, is paramount. Researchers must also take into account the role internal corporate politics may play on an employee's responses or willingness to participate.

A report on the 2012 Quirk’s salary survey of corporate researchers

Published
June 2012
Author
Emily Goon, Quirk's Content Editor
Abstract
The results of our annual salary survey show job satisfaction and likelihood to stay in a current position up, though client-side researchers acknowledge it’s on them to stay flexible in this evolving industry.

Accountemps relies on surveys to keep tabs on personnel

Published
February 1987
Author
Quirk's Staff
Abstract
For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.

Boosting employee retention with predictive analytics

Published
January 2014
Author
Michael Lieberman
Abstract
This article outlines how predictive analytics can help an HR department identify employees who are at risk for leaving and determine what factors motivate an employee to leave or stay.

Branding gets personal: Why business leaders should consider their brand identity

Published
August 2012
Author
Suzanne Bates
Abstract
A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.

Building client loyalty yields strong ROI for financial services provider

Published
October 2004
Authors
Lois Koch and John Chisholm
Abstract
Banking services firm Digital Insight implemented an online customer feedback program to obtain measurable improvements in service quality and was able to demonstrate ROI on its efforts.

CIGNA uses an ongoing patient satisfaction study to tailor service of its health plans

Published
November 1991
Author
Quirk's Staff
Abstract
The Employee Benefits Division of the CIGNA Corporation conducted an ongoing patient satisfaction survey using phone interviews with its members. The goal was to assess members’ satisfaction with their primary care physicians in order to help CIGNA identify tangible ways to improve service.

Companies should view employee research as an investment rather than an expense

Published
January 1998
Author
James H. Porchey
Abstract
Staying in close touch with employees' opinions and ideas is essential to bottom-line success. To do this, businesses are increasingly turning to action-oriented employee research. This article discusses the process of conducting employee research, including the employee survey and the action plan.

Data Use: Data analysis improves service of Arizona Dept. of Weights & Measures

Published
May 1993
Author
Lois W. Sayrs
Abstract
The Arizona Auditor General's Office’s Performance Audit Division (PAD) conducted an audit of the Arizona Auditor General's Office Arizona Department of Weights and Measures (ADWM). To collect data, the PAD used interviews, a staff survey and past records of ADWM inspections.

Data Use: Using key driver analysis to guide employee satisfaction research

Published
October 2006
Authors
Dave Leonard and Michael Lieberman
Abstract
Employee turnover is a large expense for mass retailers and fast-food firms. By surveying employees, companies can identify and address the factors that drive turnover.

Employee surveys spark decision to establish child care

Published
July 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
After a series of surveys revealed an increasing demand for infant day care, Dominion Bankshares Corp. in Roanoke opened an in-house child development center that has been operating at full capacity. Being in the childcare business may not have been the corporation's original goal, but the decision has been hailed as natural, appropriate and profitable.

Ethnography-based hybrid research stretches four continents to study workplace interaction

Published
November 2012
Author
Brian Green
Abstract
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

Ever the skeptics: tips for dispelling doubt in employee research

Published
June 2010
Author
Margaret R. Roller
Abstract
Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

Expedia incorporates customer satisfaction feedback and employee input to enhance service and support

Published
October 2004
Author
Brett Tucker
Abstract
Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.

Experian uses employee surveys to drive organizational change

Published
February 2007
Author
Tracey Carsten Roll
Abstract
A division of information firm Experian began conducting employee satisfaction research and soon the program grew to a company-wide effort that did much more than measure employee attitudes.

Experiences in global online qualitative

Published
November 2013
Authors
Janet Ziffer and Mike Mabey
Abstract
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.

First of America Bank Corp. measures service quality through surveys of internal and external customers

Published
May 1995
Author
Mary Bursek
Abstract
First of America Bank surveyed employees and customers to measure service quality.

Focus groups provide health plans feedback

Published
December 1987
Author
Quirk's Staff
Abstract
Corporation-provided health care can present long-term problems for many companies. The research department for Nashville-based EQUICOR EQUITABLE HCA Corporation, an employee benefits company that sells group benefits and managed health care products, employed focus groups to figure out the most effective way to provide long-term health care insurance products.

How AutoTrader.com uses primary research to clarify the car-shopping process

Published
July 2011
Author
Joe Richards
Abstract
Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.